YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks. With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks. At the core of our platform is an ever-growing source of connected consumer intelligence that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 26+ million registered panel members in over 55 markets to deliver accurate, actionable consumer insights. Our innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities: Explore Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls. Plan Unlock the most complete view of your audience, with over a million profiling points. Activate Supercharge campaigns with precision targeting and unmissable advertising. Track Continuously monitor what the world thinks about brands, campaigns and your competition, with daily updates. As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world (Meltwater 2022).
Lead, Data Partnerships
Location
United States
Posted
6 days ago
Salary
$145K - $160K / year
No structured requirement data.
Job Description
THE TEAM & THE JOB
The Data Strategy & Management organization is the central engine driving YouGov into a fully data-driven enterprise. Its mission is to collect, create, connect, and monetize data assets that power YouGov's products, enhance customer value, and strengthen competitive advantage.
We ensure that YouGov's "living data" platform continues to evolve into an integrated, intelligent infrastructure, one that not only captures the voice of people around the world, but also seamlessly delivers that intelligence into the workflows of our clients.
Our teams are organized into four main functions:
- Data Strategy & Innovation: Identify market opportunities and emerging data trends; decide which data to collect to drive industry value, product adoption, and customer retention.
- Data Integration: Work closely with our product and engineering teams to design and implement the modern data platform, ensuring interoperability and quality both within YouGov and amongst our customers.
- Data Governance: Determine and implement data standards, policies and procedures, working cross-functionally with our panel and engineering teams.
- Data Analytics: Ensure deep internal and external understanding of YouGov's customer-facing data asset
Together, these functions create a continuous feedback loop — aligning internal data capability with market opportunity.
WHAT YOU WILL BE DOING
The Lead, Data Partnerships will serve as a senior technical expert and strategic advisor in executing YouGov's global data monetization and ecosystem expansion initiatives, with a primary focus on the United States market. Working closely with the Global Head of Partnerships, the role will drive high-impact partnership projects that transform YouGov's extensive Behavioral, respondent-level, and syndicated data assets into scalable products and integrations.
As a recognized expert in data partnerships and ecosystem development, you will apply deep commercial acumen, data fluency, and strategic foresight to design innovative partnership structures, lead complex technical integrations, and strengthen YouGov's position as a trusted global leader in data and insights.
KEY RESPONSIBILITIES
US Data Strategy & Market Intelligence
- Conduct comprehensive market intelligence and ecosystem mapping to identify emerging opportunities in data collaboration, AI integration, and analytics innovation
- Provide expert analysis and recommendations on data strategy opportunities that maximize the value of YouGov's global data assets through partnerships, licensing, and integrated product offerings
- Partner with Marketing and Product teams to develop compelling positioning of YouGov's data capabilities in the marketplace, ensuring alignment with growth priorities
- Design strategic frameworks and KPIs for data initiatives that measure impact beyond revenue — including innovation reach, ecosystem development, and partnership health
- Represent YouGov as a subject matter expert at industry events, panels, and innovation forums, delivering thought leadership on ethical, intelligent data use
Strategic Partnership Execution & Technical Integration
- Lead execution of high-impact partnerships with cloud providers (e.g., AWS, Snowflake), data clean rooms, analytics platforms, AI/ML firms, and technology integrators
- Design and manage end-to-end partnership structures, including commercial terms analysis, co-development opportunities, data licensing frameworks, and technical integration planning
- Drive strategic partner project management, ensuring deliverables are met, technical requirements are satisfied, and relationships evolve toward long-term collaboration
- Lead pilot and proof-of-concept projects that explore new data collection technologies, methodologies, and innovative partnership models
- Own vendor and partner operations excellence, including SOW development, contract execution support, PO management, and vendor performance tracking through systems such as NetSuite
WHAT YOU NEED TO KNOW (TECHNICAL & BEHAVIORAL COMPETENCIES)
Required Expertise & Experience:
- 6-8+ years of progressive experience in data partnerships, ecosystem development, or business development within data analytics, technology, or AI-driven organizations
- Demonstrated expertise in building and executing strategic data alliances and ecosystem initiatives with measurable business outcomes
- Deep technical understanding of data platforms, APIs, AI/ML applications, and cloud-based infrastructure (e.g., AWS, Snowflake, Databricks)
- Strong knowledge of data governance, compliance, and privacy frameworks (GDPR, CCPA) across key global markets
- Proven ability to influence cross-functionally without direct authority and manage complex stakeholder networks across global teams
- Exceptional analytical, communication, and negotiation skills with a strategic, solutions-oriented mindset
- Experience translating complex technical concepts into clear business value propositions
- Expert-level problem-solving in ambiguous partnership and data monetization scenarios
- Ability to work autonomously on complex, high-stakes initiatives with minimal oversight
- Strong business acumen with ability to balance technical feasibility and commercial viability
- Track record of driving projects from concept through execution with measurable impact
WHAT YOU'LL BRING
- A strategic yet hands-on technical mindset, comfortable navigating both high-level partnership vision and detailed data structure, API integration, and collection methodology
- A passion for connecting disparate data sources to create coherent, insightful narratives about people and behaviour
- The ability to make clear, evidence-based recommendations about partnership structures, data collection priorities, and technical integration approaches
- A strong commitment to accuracy, transparency, and ethical data use, core to YouGov's reputation for trusted insight
- Natural curiosity and enthusiasm for staying at the forefront of data partnership trends, emerging technologies, and ecosystem opportunities
For roles based in California, New York, Colorado, Massachusetts, or Washington State, the base salary hiring range for this position is $145,000 - 160,000 USD
Compensation offered will be determined by multiple factors including location, job-related knowledge, skills and experience.
Certain roles may be eligible for incentive compensation and additional benefits.
All US based full time employees are eligible for the following benefits:
Paid vacation, holidays and sick days
Flexible working arrangement available
Group medical, dental and vision insurance
Company-paid life and disability insurance
Paid parental leave
401(k) with company match
#LI-AS1
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy
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