• Develop and implement comprehensive CRM and lifecycle marketing strategies aligned with PrizePicks' overall business objectives. • Manage a team of marketing specialists, providing guidance and support to achieve CRM and lifecycle marketing targets. • Utilize customer data and analytics to derive insights, segment player audiences, and create personalized marketing campaigns that drive player engagement and retention. • Plan and execute lifecycle marketing campaigns across various channels, including email, push notifications, and in-app messaging, to enhance the member experience at different stages of the customer journey. • Collaborate closely with Product, Customer Support, and Analytics teams to ensure a seamless and personalized member experience. • Leverage marketing automation and personalization tools (Braze) to automate and optimize lifecycle marketing campaigns. • Measure and analyze campaign performance and user engagement metrics, providing data-driven recommendations for continuous improvement. • Develop strategies to optimize customer onboarding, activation, retention, and reactivation efforts. • Stay up-to-date with industry trends, best practices, and emerging technologies in CRM and lifecycle marketing to drive innovation and competitive advantage.