• Act as a market-facing and internally facing product partner, collaborating across Sales, Service, Marketing, Operations, IT, and other stakeholders to identify business needs and opportunities within the Salesforce ecosystem • Contribute to the development and execution of product roadmaps for assigned Salesforce feature areas (e.g., Sales Cloud, Service Cloud, Marketing Cloud) • Support targeted outcomes and KPI objectives through prioritized features and technical enablers • Prepare materials and participate in monthly product review meetings with senior product leadership • Apply agile product management practices within assigned product areas • Partner with Product Owners to translate business needs into clear requirements, user stories, and acceptance criteria • Participate in backlog refinement, sprint planning, and feature acceptance activities • Ensure delivered features meet business requirements and align with platform standards • Lead and support feature deployment activities for Salesforce enhancements, including coordination of releases and post-release validation • Partner with Change Management, Training, and Communications teams to ensure successful rollout and adoption of new features • Develop and deliver enablement materials (release notes, job aids, FAQs) for internal users • Monitor adoption and user feedback post-launch and identify opportunities for optimization • Conduct regular competitive and industry analysis, with a focus on CRM and B2B best practices • Participate in user research sessions, including interviews, ride-alongs, and usability testing with internal Salesforce users • Analyze adoption metrics and business performance data to generate insights and inform product decisions • Provide regular product updates to stakeholders through written and verbal communications • Work closely with Engineering, Design, QA, and Salesforce Administration teams throughout the product development lifecycle • Collaborate with Marketing and Enablement teams to support internal launch planning and messaging