• Write compelling, concise, and conversion-focused email copy across the entire customer journey—from cold outbound messaging to nurture programs, onboarding, product education, re-engagement, and retention. • Develop high-performing subject lines, value props, and CTAs optimized for opens, clicks, replies, and conversions. • Tailor voice, tone, and messaging to specific audiences, lifecycle stages, and buyer personas. • Maintain an updated content library for evergreen and outbound sequences. • Collaborate with Product Marketing to align email copy with product positioning, key use cases, launches, competitive differentiation, and buyer pain points. • Collaborate closely with the Content team to align email copy with supporting assets (blogs, guides, webinars, case studies, product content) and ensure consistent messaging across channels. • Own the performance of email campaigns by proactively analyzing open rates, click-through rates, reply rates (for outbound), conversion metrics, and engagement trends to surface insights and opportunities for improvement. • Build and manage a structured A/B testing agenda—testing messaging, subject lines, personalization, send times, and formatting. • Regularly bring data-backed insights, recommendations, and test ideas to Demand Gen Managers, providing clear updates on what’s working, what’s not, and what should change. • Work closely with MOPs to ensure dashboards and reports reflect accurate, actionable metrics. • Proactively partner with Marketing Operations to deep-dive into program, sequence, and lifecycle performance – identifying trends, diagnosing issues, and uncovering opportunities across channels and audiences. • Serve as the internal expert on email deliverability, sender reputation, authentication concepts, and inbox placement. • Monitor list hygiene, help enforce opt-in and compliance standards, and advise on segmentation practices that support high deliverability. • Partner with MOPs and RevOps on domain reputation, warm-up rhythms, monitoring tools, and risk mitigation when issues arise. • Stay up-to-date on industry changes—spam filtering updates, privacy changes, and new best practices. • Define goals, messaging strategy, and content for evergreen lifecycle programs including welcome/onboarding, product education, upsell/cross-sell, churn prevention, and win-back. • Identify behavior-based triggers, qualification rules, segmentation logic, and recommended cadence for each journey. • Collaborate with Product Marketing and Customer Success to keep lifecycle content fresh and aligned with new features or priorities. • Partner closely with MOPs to translate requirements into automated workflows and ensure accurate logic, timing, and tracking. • Develop email sequences and messaging frameworks for SDR outbound motions, including cold outreach, follow-ups, event sequences, and persona-based plays. • Enable SDRs with variants of email copy tailored to industry, persona, intent level, and funnel stage. • Partner with SDR & Demand Leadership to review reply rates, meeting set rates, and pipeline generated from outbound email. • Provide ongoing optimization, testing, and performance coaching for outbound messaging. • Manage and track email requests and campaign workstreams using Asana (workflow management system), ensuring clear intake, prioritization, deadlines, and approvals from start to finish. • Support Prospect and Customer Demand Generation Managers by translating campaign goals into clear email copy deliverables and execution plans. • Ensure smooth handoffs between Demand Gen, Content, and MOPs to keep email production moving efficiently.