• Support the day-to-day operation and optimization of HubSpot CRM for the Sales team, with a focus on data integrity, reporting accuracy, and workflow effectiveness • Analyze pipeline and forecast data to surface trends, risks, and opportunities impacting revenue predictability and sales performance • Build, maintain, and refine pipeline and forecast reports that provide clear visibility for Sales leadership and executive stakeholders • Develop and maintain executive-ready dashboards that track pipeline health, conversion rates, deal velocity, and forecast accuracy • Perform deep-dive analysis on sales rep and SDR performance to identify drivers of success, bottlenecks, and areas for improvement • Monitor stage progression, deal aging, and forecast movement to highlight gaps in process execution or data hygiene • Partner with Sales leadership to provide analytical support for forecast reviews, pipeline inspections, and performance discussions • Identify data quality issues, workflow breakdowns, and reporting inconsistencies, and recommend solutions to improve accuracy and efficiency • Build and refine HubSpot workflows that support lead routing, pipeline hygiene, and consistent sales execution • Leverage AI-driven tools and analytics to accelerate data analysis, identify patterns, and improve workflow efficiency • Collaborate with Sales, Marketing, Product, and the shared Data team to ensure consistent definitions, aligned metrics, and scalable reporting • Support sales commission and incentive compensation processes through data validation, reporting, and reconciliation.