• Serve as the internal expert and enablement lead for core prospecting and outreach tools • Own administration, governance, and best practices for: Outreach.io, LinkedIn Sales Navigator, BenefitFlow, Zoominfo, and other sales tools that may be added • Maintain tool usage standards and workflow consistency • Deliver onboarding and ongoing training for BD and Sales teams • Partner with Sales Operations on tool enhancements and process updates • Ensure consistent and effective tool adoption across teams • Act as the primary liaison between Marketing and Business Development to translate campaigns into executable outreach • Partner with Marketing to convert campaign messaging and collateral into BD-ready email templates, sequences, and outreach frameworks • Maintain a curated email copy and messaging library aligned to current campaigns, value propositions, and brand standards • Ensure outbound messaging reflects the latest Marketing positioning and content releases • Support the execution of marketing-driven initiatives (webinars, conferences, events, content campaigns) by building or coordinating related Outreach sequences • Help BD and Sales teams build compliant, effective sequences for sales-led initiatives using approved marketing messaging • Help maintain smooth execution of inbound lead workflows in close coordination with Marketing • Serve as a liaison with Marketing on MQL flow, quality, and conversion performance • Support review, routing, and assignment of MQLs in alignment with established SLAs • Monitor follow-up compliance and surface gaps in response or documentation • Identify and flag lead flow issues related to routing, ownership, or follow-up timing • Provide structured feedback to Marketing on MQL quality and engagement trends • Provide hands-on operational support for day-to-day sales team needs • Assist with list pulls, campaign uploads, and basic tool-related requests • Help sales reps navigate Outreach and Sales Navigator workflows • Maintain documentation and “how-to” resources for outreach tools and processes • Identify recurring operational friction points and partner with Sales Operations on improvements • Reinforce adherence to established processes and usage standards • Own documentation that ensures consistency, scalability, and clarity across BD and Sales workflows • Create and maintain clear, up-to-date documentation for the Sales Org • Ensure documentation is easily accessible and regularly updated • Translate evolving processes into simple, repeatable guidelines for BD, CR, and Sales teams