• Lead the enterprise analytics function, delivering CFO-, CEO-, and investor-facing insights on customers, product performance, growth drivers, and business health. • Lead the design of authoritative analytical & science frameworks used in board meetings, investor materials, and corporate planning. • Ensure accuracy, consistency, and clarity of the metrics that represent Fanatics externally and govern decision-making internally. • Own and operate the customer and audience database that powers the Fanatics Audience Network, ensuring high-quality identity resolution, segmentation, and activation capabilities. • Partner with the Ads business to support new advertising products, measurement frameworks, and privacy-centric data architecture. • Drive innovation in how customer signals are leveraged to create value for advertisers and rights holders. • Partner with enterprise loyalty program leaders to design and operationalize data-driven strategies that increase customer lifetime value, retention, and cross-brand engagement. • Build the analytical and data science foundations needed for offers, rewards optimization, personalization, and next-best-action systems. • Develop a unified customer view that supports experience orchestration across Fanatics commerce, betting, collectibles, and media surfaces. • Own the production data platform that supports ingestion, modeling, governance, and activation across multiple Fanatics operating companies. • Lead the build-out, reliability, and evolution of the enterprise analytics environment, enabling self-service, experimentation, and advanced science workflows. • Partner with Engineering, Security, and Product to ensure the platform meets SLAs for performance, cost efficiency, data quality, and compliance. • Set and enforce modeling standards, definitions, metadata guidelines, and governance frameworks. • Build and mentor a high-performing team of data engineers, analytics leaders, and data strategists. • Drive a culture of excellence, curiosity, and ownership across the data organization. • Partner across Commerce, Collectibles, Betting & Gaming, Ads, Fanatics Holdings, and Finance to translate business priorities into coherent data roadmaps. • Champion data literacy and responsible data usage across the enterprise.