• Partner with Retail Sales, Marketing, eCommerce, Commercial, Finance, and Supply Chain teams to align assumptions (e.g. product launches, promotional activity, channel shifts) and translate those into forecast inputs. • Serve as the operations lead on retailer-specific planning calls. • Develop and maintain the weekly bottom-up forecast model for the wholesale channel globally. • Take market and operational indicators and translate them into SKU-level demand and revenue projections. • Wholesale channels: Analyze weekly sales and inventory data across all retailers to highlight risks, opportunities, and make recommendations for adjustments. This includes tracking and ingesting store counts, in-stock / out-of-stock rates, sell-through rates. • Develop and execute assortment and promotional strategies based on current run rate performance. • Support the monthly & quarterly forecast cadence: prepare and present forecast vs. actual analyses, identify risks and upside opportunities, document assumptions and scenarios. • Provide recommendations on possible solutions and allocations across the channels. • Work hand in hand with Operations Planning and Supply Chain to ensure forecasts translate into inventory, procurement and replenishment plans. • Continuously improve forecasting processes, tools, and metrics: bring data, automation, visualization, scenario planning and best practices into the model so we get smarter and faster. • Be a trusted business partner: take your forecast insights, highlight where things are deviating, help steer decisions on marketing spend, inventory investment, channel shifts and product launches.