**What You’ll Own** In this role you’ll help build, own, and improve the forecast engine that turns performance signals (traffic, impressions, conversion rates, in-stock levels, store counts, sell-through) and consumer signals (macroeconomic trends and our own customer behavior) into actionable demand and revenue plans. You’ll live at the intersection of commercial, finance, and supply chain — translating marketing and eCommerce metrics into channel-level forecasts and aligning those forecasts with inventory and operations readiness across DTC, Amazon and wholesale. **Responsibilities:** - Partner with Marketing, eCommerce, Commercial, Finance, and Supply Chain teams to align assumptions (e.g. product launches, promotional activity, channel shifts) and translate those into forecast inputs. - Lead the consolidated cross-channel forecast and guide strategic decisions within each channel forecast. - Develop and maintain the bottom-up forecast model for DTC and Amazon globally. - Take market and operational indicators and translate them into SKU-level demand and revenue projections. - eCommerce (Amazon and DTC): Analyze historical and marketing data to forecast demand. - Develop and execute assortment and promotional strategies based on current run rate performance. - Support the monthly & quarterly forecast cadence: prepare and present forecast vs. actual analyses, identify risks and upside opportunities, document assumptions and scenarios. - Work hand in hand with Operations Planning and Supply Chain to ensure forecasts translate into inventory, procurement and replenishment plans. - Continuously improve forecasting processes, tools, and metrics: bring data, automation, visualization, scenario planning and best practices into the model so we get smarter and faster. - Be a trusted business partner: take your forecast insights, highlight where things are deviating, help steer decisions on marketing spend, inventory investment, channel shifts and product launches.