dentsu Austria
Champions of meaningful progress.
Lead Analyst, Measurement & Attribution
Location
Maryland
Posted
46 days ago
Salary
$78K - $126.5K / year
Bachelor Degree2 yrs expEnglishAWSCloudGoogle Cloud PlatformPythonTableau
Job Description
• Manage data collection with clients
• Develop reports and processes to manage data quality control
• Drive innovation in analytics and achieve client expectations
• Implement and develop attribution models
• Interpret and visualize model estimates and diagnostics
• Drive innovation and continuous improvement
Job Requirements
- Bachelor's degree in statistics, economics, applied mathematics, optimization, computer science, physics (preference for advanced degree)
- 2+ years of experience applying analytics to measure marketing effectiveness with a focus on measurement and attribution
- Experience working with and measuring TV, digital media, and CRM data
- Knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques
- Advanced modeling skills with Python and R
- Cloud environment experience, especially GCP and AWS
- Experience working with platforms like Databricks a plus
- Data visualization experience with tools like Tableau or Power BI a plus
- Experience presenting information in spoken, written or visual form to various audiences
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
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