• Lead NextGen’s digital content and messaging strategy across platforms including TikTok, Instagram, YouTube, X, and emerging spaces • Develop and implement integrated digital strategies that connect organizing goals, issue education, and cultural relevance • Manage day-to-day posting, testing, and growth strategies for organizational social media accounts • Collaborate with Digital Content Producer(s) and campus organizers and organizing teams to surface and identify compelling stories, trends, and content opportunities • Oversee content creation workflows, including working with student creators, influencers, and external content partners • Build and manage relationships with content creators and youth influencers to amplify NextGen's message • Stay current on platform trends, Gen Z culture, and emerging digital spaces where young people organize and communicate • Oversee NextGen's email and broadcast SMS programs, setting messaging strategy, calendar, and performance benchmarks • Serve as lead writer, overseeing checklisting/QA process, and managing email calendar • Lead digital organizing campaigns through website actions such as petitions, advocacy tools, and voter education resources • Explore opportunities to organize/register voters/build community through digital tools • Manage campus digital producer • Coordinate across organizing desks, campus organizers, and coalition partners to launch targeted digital campaigns that support organizing goals • Strengthen NextGen’s ladder of engagement to convert followers into organizers, volunteers, and active participants • Propose new digital trends and tactics that will help innovate NextGen's approach to organizing and cultural engagement • Manage relationships with digital tool vendors, consultants, and platform partners • Oversee website content updates and digital resource management • Develop and execute content plans that support multiple campaigns and organizing priorities • Review, advise on, and execute digital content that supports or uplifts student voices, volunteer opportunities, partnership collaborations, and other related programs • Manage digital asset library and brand consistency across platforms • Provide day-to-day management and mentorship of digital and social media staff, including Digital Content Producer(s) • Set clear goals, workflows, and performance benchmarks for the digital team • Build team capacity and skill in content creation, copywriting, platform strategy, and organizing integration • Drive rapid response strategy and execution during key political and cultural moments • Analyze digital program performance and make data-informed recommendations for growth and improvement • Foster a collaborative, creative team culture that encourages experimentation and innovation • Perform other duties as assigned