As a Senior Director, Data & Strategy you'll be responsible for leading our Fan Ecosystem data strategy. In your role you'll be recognized as a technical leader, combining strategic thinking with hands-on execution.

You'll lead ambitious projects, setting the standard for your team through innovative solutions. Your bold decisions will strike the right balance between addressing immediate business needs and ensuring long-term technical excellence. Through your leadership, you’ll foster a culture of excellence and innovation, leaving a lasting impact on both your immediate team and the broader mobile development community.

Overview
Fanatics is building a leading global digital sports platform that ignites the passions of fans around the world through innovative products, services, and experiences. With more than 22,000 employees globally, we strive to deliver best-in-class fan engagement across commerce, collectibles, betting & gaming, and digital experiences. Our teams are united by a shared commitment to innovation, operational excellence, and delivering unforgettable moments for fans.

We are seeking a Senior Director of Data & Strategy to lead enterprise analytics, data platforms, and cross-product customer intelligence for the Fan Ecosystem. This leader will own the insights and data infrastructure powering executive decision-making, investor narratives, and enterprise understanding of Fanatics customers and business performance.

This role will oversee the production data platform and enterprise analytics environment that support customer experiences, personalization, data science, and operational reporting across business units. The Senior Director will also partner closely with leaders in the Advertising and Loyalty, Betting & Gaming, e-Commerce & Collectibles business units to turn customer signals into measurable enterprise value.

This is a foundational leadership role responsible for driving a unified, strategic view of the fan across the company.

Responsibilities

Enterprise Analytics & Executive Insights

• Lead the enterprise analytics function, delivering CFO-, CEO-, and investor-facing insights on customers, product performance, growth drivers, and business health.
• Lead the design of authoritative analytical & science frameworks used in board meetings, investor materials, and corporate planning.
• Ensure accuracy, consistency, and clarity of the metrics that represent Fanatics externally and govern decision-making internally

Audience Network Data Partnership

• Own and operate the customer and audience database that powers the Fanatics Audience Network, ensuring high-quality identity resolution, segmentation, and activation capabilities.
• Partner with the Ads business to support new advertising products, measurement frameworks, and privacy-centric data architecture.
• Drive innovation in how customer signals are leveraged to create value for advertisers and rights holders.
   

Enterprise Loyalty & Customer Value

• Partner with enterprise loyalty program leaders to design and operationalize data-driven strategies that increase customer lifetime value, retention, and cross-brand engagement.
• Build the analytical and data science foundations needed for offers, rewards optimization, personalization, and next-best-action systems.
• Develop a unified customer view that supports experience orchestration across Fanatics commerce, betting, collectibles, and media surfaces.

Technology Ownership — Data Platform & Analytics Environment

• Own the production data platform that supports ingestion, modeling, governance, and activation across multiple Fanatics operating companies.
• Lead the build-out, reliability, and evolution of the enterprise analytics environment, enabling self-service, experimentation, and advanced science workflows.
• Partner with Engineering, Security, and Product to ensure the platform meets SLAs for performance, cost efficiency, data quality, and compliance.
• Set and enforce modeling standards, definitions, metadata guidelines, and governance frameworks.
   

Leadership & Collaboration

• Build and mentor a high-performing team of data engineers, analytics leaders, and data strategists.
• Drive a culture of excellence, curiosity, and ownership across the data organization.
• Partner across Commerce, Collectibles, Betting & Gaming, Ads, Fanatics Holdings, and Finance to translate business priorities into coherent data roadmaps.
• Champion data literacy and responsible data usage across the enterprise.

Qualification

• 10 years of experience leading data, analytics, or data platform teams, including 5 years managing senior managers or directors.
• Proven ability to deliver executive-caliber insights, narrative framing, and KPI governance for CFO/CEO-level stakeholders.
• Experience operating large-scale customer databases, audience systems, or identity platforms in advertising, CRM, or personalization domains.
• Strong technical grounding in modern data platforms (e.g., Snowflake, Databricks, dbt), analytics environments, and data modeling standards.
• Demonstrated success building enterprise data systems that support analytics, science, and product use cases simultaneously.
• Exceptional cross-functional leadership, with the ability to influence at all levels and build trust across business and technical teams.
• Strong communication skills with the ability to simplify complexity and articulate insights to non-technical executives.