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Role Description

The Associate, Paid Search Media is responsible for supporting the Search Team by conducting trainings, answering search-related questions, and writing guides, while managing their own account load.

The Digital Media team is the driving force behind RKD Group’s digital campaign delivery. We ensure projects move seamlessly from plan to production to launch by aligning timelines, organizing workflows, and keeping deliverables on track.

If you’re detail-oriented and thrive on organization then this role puts you at the center of making impactful digital campaigns happen for nonprofits across the country.

Key Responsibilities

• Paid Search Management:
  • Manage paid search accounts at a minimum of once each week
  • Writing and testing text ads
  • Writing and testing ad extensions
  • Adjusting bids to optimize for CPA
  • Reviewing and pacing budget against media plans
  • Selecting new keywords to target qualified traffic
  • Selecting new negative keywords to exclude unqualified traffic
  • Performing regular quality checks on conversion tracking
  • Build and manage new paid campaigns delivered through Workfront
• Google Ad Grant Management:
  • Manage Google Ad Grants a minimum of once every two weeks
  • Writing and testing text ads
  • Writing and testing ad extensions
  • Selecting new keywords to target qualified traffic
  • Selecting new negative keywords to exclude unqualified traffic
  • Performing regular quality checks on conversion tracking
  • Build and manage new campaigns delivered through Workfront
• Search Trainings & Writing Guides:
  • Writing/updating guides on best practices for the Search Team
  • Providing trainings to new and current Search Coordinators
  • Creating an onboarding schedule for new Search Coordinators
• Monthly Reporting:
  • Providing monthly insights on Paid and Grant account performance
• Conversion Tracking for Clients:
  • Ensuring conversion tracking is set up properly across all accounts
  • Creating conversion actions within the search platforms
  • Creating tasks to send to the Tech Team for Google Tag triggers
  • Performing test transactions within GTM
  • Monitoring conversions within the search platforms
• Assist with Client Onboarding:
  • Assisting the Digital Media Supervisor with onboarding new clients
  • Ensuring GTM is installed on their domain and donation forms
  • Creating their Paid Google & Bing accounts if needed

Qualifications

• Bachelor’s degree preferred
• Advanced proficiency in Microsoft Office suite, including Excel, Word, and PowerPoint
• 2+ years of direct response fundraising preferred specializing in Google Grant & Paid Search
• Experience with national brand accounts, for-profit and non-profit sectors is a plus
• Demonstrated expertise in concept and campaign development for successful fundraising strategies is a plus
• Knowledgeable about paid search platforms, industry trends, and direct response marketing best practices
• Proven ability to leverage new technologies for operational efficiency and campaign effectiveness
• Thrive in challenging, fast-paced environments, showcasing adaptability, creativity, and problem-solving skills

Location

• Remote

Pay Range

Expected for the position: $55,000-$62,000 annually. The position level and compensation for this role will be determined based on the market location, experience, job skills, and qualifications of the candidate.

Company Description

RKD Group is a leading direct response marketing and advertising agency dedicated to serving nonprofits. Headquartered in Dallas, Texas, we are a remote-first company that has helped hundreds of nonprofits raise billions of dollars to drive meaningful impact.

RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits.

RKD Group is an Equal Employment Opportunity employer. No sponsorships available for this position.