Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service. Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. We support more than 40,000 businesses and have over 1,800 ambitious, mission-driven, genuinely fun-loving teammates across the globe.
Senior Product Marketing Manager I
Location
United States
Posted
9 days ago
Salary
Not specified
No structured requirement data.
Job Description
Role Description
As a Senior Product Marketing Manager I, you are responsible for impacting customer acquisition through HCP products by building and executing targeted growth plans. You bring an analytical, growth-focused mindset and leverage user insights and experimentation to develop and optimize customer marketing strategies that drive revenue.
- Impact velocity of customer acquisition by bringing new solutions to market
- Develop solution adoption and product growth plans using customer, opportunity, and revenue analysis
- Partner with product and marketing teams to convert casual users to power users
- Develop customer-focused product messaging and positioning across multiple channels (i.e. email, social media, video, website)
- Implement go-to-market strategies for new offerings and features
- Conduct and support customer research, A/B testing, and launch execution
- Create an experimentation engine for messaging, packaging, channel, and cohort tests
- Analyze performance data and customer feedback to generate insights about usage rates
- Collaborate with the creative team to develop high-impact marketing assets
- Recommend improvements to departmental strategies and team processes
Qualifications
- 5+ years of experience in Product Marketing
- Experience bringing B2B SaaS platforms and services to market
- Strong understanding of Product Led Growth (PLG) go-to-market strategies and levers
- Experience planning and executing integrated campaigns across multiple marketing channels
- Experience with small business owners or home service business trades preferred
- Bachelor’s degree or equivalent work experience
- Proficiency with analytics and growth tools (i.e. Google Analytics, SQL, Salesforce)
Requirements
- Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
- Proven track record of collaborating cross-functionally to achieve shared KPIs
- Passion for product marketing as a craft and deep empathy for the customer
- Creative problem-solver who is motivated to test, learn, and iterate
- Excellent communication skills with the ability to translate complex material into easy-to-understand content
- Prompt attention to detail and a high level of curiosity
- Self-starter mentality with the ability to own projects from inception to completion
Benefits
- A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
- Paid holidays and flexible, take-it-as-you-need-it paid time off
- Equity in a rapidly growing startup backed by top-tier VCs
- Monthly tech reimbursements
- A culture built on innovation that values big ideas, no matter where they come from
Company Description
Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.
- Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses.
- We support more than 40,000 businesses and have over 1,800 ambitious, mission-driven, genuinely fun-loving teammates across the globe.
Job Requirements
- 5+ years of experience in Product Marketing
- Experience bringing B2B SaaS platforms and services to market
- Strong understanding of Product Led Growth (PLG) go-to-market strategies and levers
- Experience planning and executing integrated campaigns across multiple marketing channels
- Experience with small business owners or home service business trades preferred
- Bachelor’s degree or equivalent work experience
- Proficiency with analytics and growth tools (i.e. Google Analytics, SQL, Salesforce)
- Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
- Proven track record of collaborating cross-functionally to achieve shared KPIs
- Passion for product marketing as a craft and deep empathy for the customer
- Creative problem-solver who is motivated to test, learn, and iterate
- Excellent communication skills with the ability to translate complex material into easy-to-understand content
- Prompt attention to detail and a high level of curiosity
- Self-starter mentality with the ability to own projects from inception to completion
Benefits
- A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
- Paid holidays and flexible, take-it-as-you-need-it paid time off
- Equity in a rapidly growing startup backed by top-tier VCs
- Monthly tech reimbursements
- A culture built on innovation that values big ideas, no matter where they come from
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