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Product Marketer

Product MarketingProduct MarketingFull TimeRemoteTeam 51-200H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

7 days ago

Salary

$115K - $130K / year

Bachelor Degree3 yrs expEnglishGo

Job Description

• Go-to-Market Strategy: Design and execute marketing strategies tailored for each key segment • Go-to-market focus on new and existing customers: Own strategies that engage both prospective customers and existing users • Craft Messaging & Positioning: Create compelling product narratives, value propositions, and messaging frameworks • Create Launch Content: Develop blog posts, landing pages, emails, webinars, videos, printed collateral, and social content • Enable Sales & Customer Teams: Develop sales enablement materials including one-pagers, pitch decks • Maintain comprehensive brand guidelines, ensuring consistency in voice, tone, visual identity, and messaging architecture • Conduct market research, competitive analysis, and customer interviews • Set KPIs and measure the success of launch and adoption campaigns across channels

Job Requirements

  • 3–6+ years of experience in product marketing
  • Proven experience designing GTM strategy and hands-on execution of a complete strategic plan
  • Experience leading successful product launches
  • Strong understanding of user behavior and user psychology
  • Excellent storytelling and messaging skills
  • Depth and breadth in content creation across a variety of channels
  • Experience working cross-functionally with product, marketing, and sales teams
  • Analytical mindset with ability to translate data into strategy
  • Excellent written and verbal communication skills
  • Experience with tools such as HubSpot, Salesforce, Pendo, Google Analytics, Google Tag Manager, Google Console, SEMrush, Adobe Creative Suite, and Canva

Benefits

  • Annual base salary: $115,000 - $130,000
  • Remote First, Flexible PTO, Birthday Holiday, Summer Fridays
  • Paid Parental Leave, Bereavement Leave
  • Medical, Dental, & Vision benefits, Company sponsored HRA, Short Term/Long Term Disability, Life Insurance
  • 401k with 4% matching
  • Company Events, Holiday Parties, Friendly Office Competitions
  • Professional Development Opportunities

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