• Partner closely with the marketing team during campaign kickoffs to determine scope • Enable the team on how to effectively operate with the campaign hierarchy and taxonomy • Develop strategic projects to improve the way we track the efficacy of our campaigns • Build processes to connect the dots from campaign spend all the way through to ROI • Manage the creation process of omni-channel, integrated campaigns • Oversee a review/approval process to ensure data integrity and governance across regions • Work with our Salesforce team to identify, diagnose, and triage tracking issues • Determine ways to innovate and improve campaign creation through the use of AI • Own the reporting mechanism for our campaigns, working with our marketers to determine the “stops, starts, and continues”