• Design and execute industry-specific marketing campaigns aligned to priority verticals and use cases. • Tailor CloudFactory’s core messaging to resonate with distinct industry audiences, pain points, and buying motivations. • Define campaign themes, narratives, and value propositions for each vertical. • Partner with subject matter experts and product marketing to develop campaign assets, including: - Blogs and thought leadership content - Case studies and solution briefs - Web pages, emails, and sales-facing assets • Activate campaigns across key marketing channels, including: - Website and landing pages - Email and marketing automation - Paid and organic digital channels - Webinars, virtual events, and industry programs • Own campaign performance tracking and optimization, using data to refine targeting, messaging, channels, and assets. • Establish and report on key KPIs, with a primary focus on top-of-funnel growth (e.g., traffic, engagement, MQLs, and pipeline contribution). • Continuously test, learn, and iterate to improve campaign effectiveness and scalability across verticals.