• Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning. • Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning. • Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting. • Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance. • Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels. • Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations. • Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR. • Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments. • Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data. • Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue. • Lead the development of compelling video scripts that drive performance and meet compliance standards. • Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced. • Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements. • Manage a network of freelance writers and collaborators, ensuring high throughput and quality control. • Own the budget and resource allocation for writing support while maximizing ROI. • Build systems, workflows, and training resources to improve creative operations and knowledge sharing.