Salt XC is an agency driven by the philosophy of Experiential Commerce™. Our unique framework for designing better consumer experiences that earn attention and drive action. We take an integrated approach that connects your consumer’s online and offline experiences through data, media and the memorable moments that drive brand transactions.
Media Strategy Associate
Location
United States
Posted
10 days ago
Salary
Not specified
No structured requirement data.
Job Description
Role Description
We are hiring an Associate, Media Strategy to support several key media channels for one of our largest accounts. This is a role responsible for developing media strategies & campaign plans and supporting projects across multiple stakeholders. The Associate, Media Strategy will also be responsible for pulling reports, internal project management/timelines and ensuring day to day meetings run smoothly.
Reporting to the Media Strategy Manager, the Associate, Media Strategy will ensure partner satisfaction via the stewardship of media strategy, campaign planning, vendor management, and communications between internal & external teams.
- Assists with multiple concurrent projects and campaigns, ranging from smaller tactical assignments to activating complex, integrated campaigns.
- Coordinates, activates and communicates relevant project information to the Media Ops team to ensure that the outcome addresses the partner’s business requirements.
- Supports projects by managing timelines, sharing campaign reporting, and working collaboratively to meet partner deliverables.
- Assists in proofing and compiling materials for internal and partner meetings.
- Updates and manages internal and partner facing communications to share progress and challenges in a timely and succinct way.
- Facilitates workflows, deadlines, and deliverables among C&C team and vendors.
- Maintain budget tracking documentation for multiple campaigns or initiatives.
- Support media finance processes by pulling actuals for prior month or quarter and consolidating planned totals for future months.
- Assist in RFP process by drafting and sending RFPs, reviewing responses and summarizing plans for clients.
- Manages projects with grace and humility, ensuring all stays on point, on budget, and on time.
- Consistently surfaces opportunities to add value to partners beyond immediate deliverables.
Qualifications
- 1-2 years of experience in media planning or strategy, performance marketing, or media buying.
- Proven experience working on a complex or enterprise client.
- Prior experience in part of the retail media ecosystem, Walmart (WMC & Scintilla), Sam’s Club (MAP), Target (Roundel), Albertsons, Programmatic (TTD, StackAdapt), Social (Meta, TikTok), Google or Amazon.
- Understanding of media planning fundamentals. Prior experience with third party planning tools (GWI, Nielsen, Comscore, Resonate) a plus.
- Familiarity with media measurement approaches such as Marketing Mix Modeling, Multi-Touch Attribution, brand lift studies, or incrementality testing.
- Proven track record sending RFPs to media vendors to develop holistic media plans, based on an overarching client strategy.
- Experience working with both self service and managed service media campaigns.
- Strong data literacy — able to interpret performance trends, work with analytics partners, and translate data into clear strategic insights.
- Excellent communication and storytelling skills — both written and verbal — with an ability to influence internal teams and client stakeholders.
- Exceptional project management skills and attention to detail, experience working with project management software (Asana, Monday.com, Trello).
- Experience leveraging AI tools (ChatGPT, Claude, Gemini, Perplexity) to enhance productivity and data insight clarity.
- Adept at building strong relationships with internal teams, clients and other partners.
- Bachelor’s degree in Marketing, Business, Finance, or a quantitative/analytical field (e.g. Economics, Statistics, Data Science, STEM); an advanced degree is a plus.
Requirements
- Prior experience in part of the retail media ecosystem, Walmart (WMC & Scintilla), Sam’s Club (MAP), Target (Roundel), Albertsons, Programmatic (TTD, StackAdapt), Social (Meta, TikTok), Google or Amazon.
- Understanding of media planning fundamentals. Prior experience with third party planning tools (GWI, Nielsen, Comscore, Resonate) a plus.
- Familiarity with media measurement approaches such as Marketing Mix Modeling, Multi-Touch Attribution, brand lift studies, or incrementality testing.
- Proven track record sending RFPs to media vendors to develop holistic media plans, based on an overarching client strategy.
- Experience working with both self service and managed service media campaigns.
- Strong data literacy — able to interpret performance trends, work with analytics partners, and translate data into clear strategic insights.
- Excellent communication and storytelling skills — both written and verbal — with an ability to influence internal teams and client stakeholders.
- Exceptional project management skills and attention to detail, experience working with project management software (Asana, Monday.com, Trello).
- Experience leveraging AI tools (ChatGPT, Claude, Gemini, Perplexity) to enhance productivity and data insight clarity.
- Adept at building strong relationships with internal teams, clients and other partners.
Job Requirements
- 1-2 years of experience in media planning or strategy, performance marketing, or media buying.
- Proven experience working on a complex or enterprise client.
- Prior experience in part of the retail media ecosystem, Walmart (WMC & Scintilla), Sam’s Club (MAP), Target (Roundel), Albertsons, Programmatic (TTD, StackAdapt), Social (Meta, TikTok), Google or Amazon.
- Understanding of media planning fundamentals. Prior experience with third party planning tools (GWI, Nielsen, Comscore, Resonate) a plus.
- Familiarity with media measurement approaches such as Marketing Mix Modeling, Multi-Touch Attribution, brand lift studies, or incrementality testing.
- Proven track record sending RFPs to media vendors to develop holistic media plans, based on an overarching client strategy.
- Experience working with both self service and managed service media campaigns.
- Strong data literacy — able to interpret performance trends, work with analytics partners, and translate data into clear strategic insights.
- Excellent communication and storytelling skills — both written and verbal — with an ability to influence internal teams and client stakeholders.
- Exceptional project management skills and attention to detail, experience working with project management software (Asana, Monday.com, Trello).
- Experience leveraging AI tools (ChatGPT, Claude, Gemini, Perplexity) to enhance productivity and data insight clarity.
- Adept at building strong relationships with internal teams, clients and other partners.
- Bachelor’s degree in Marketing, Business, Finance, or a quantitative/analytical field (e.g. Economics, Statistics, Data Science, STEM); an advanced degree is a plus.
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