• Drive B2B Demand Generation & Pipeline Growth • Develop and execute LendKey's B2B marketing strategy to generate qualified lender pipeline and support revenue growth. • Lead integrated campaigns across digital channels, industry media, webinars, thought leadership, email programs, and co-marketing partnerships. • Partner closely with Sales and Account Management to ensure strong lead quality, pipeline progression, and alignment with growth priorities. • Build a Metrics-Driven Marketing Engine • Establish a performance-focused marketing function grounded in measurable outcomes. • Define and track key funnel metrics, measure campaign effectiveness, and deliver executive-level reporting on marketing impact and ROI. • Continuously refine messaging, channels, and investments based on data and testing. • Own Corporate Brand & Market Positioning • Define and elevate LendKey’s brand narrative across the credit union, fintech, and capital markets ecosystem. • Ensure consistent messaging across all channels — including website, conferences, sales materials, press coverage, and digital campaigns — while clearly communicating LendKey’s differentiated network lending model. • Lead PR, Thought Leadership & Industry Presence • Manage corporate PR, media relationships, and executive thought leadership initiatives. • Secure speaking opportunities, oversee industry awards and podcast strategy, and ensure a polished, strategic presence at conferences and events that supports brand visibility and pipeline generation. • Enable Sales & Revenue Teams • Equip Sales and Account Management with compelling lender-focused content including case studies, collateral, and thought leadership. • Maintain strong cross-functional alignment to ensure marketing efforts directly support revenue growth. • Lead & Develop the Marketing Team • Lead and develop the marketing team while managing external agency partners as needed. • Establish clear priorities, accountability, and execution standards while fostering a collaborative, high-performance culture aligned with LendKey’s values.