Back to jobsApply
TransForce

Lifecycle Marketing Manager

MarketingMarketingFull TimeRemoteTeam 1,001-5,000H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

7 days ago

Salary

$120K / year

Bachelor Degree4 yrs expEnglish

Job Description

• Own and evolve end-to-end lifecycle programs across onboarding, engagement, retention, and reactivation for users across the TransForce portfolio. • Develop revenue-generating lifecycle initiatives supporting both driver engagement and conversion and carrier acquisition, activation, and retention. • Plan and execute multi-channel lifecycle campaigns across email, SMS, push notifications and in-app messaging. • Own lifecycle marketing compliance, including consent management and deliverability best practices across email and SMS (TCPA, CAN-SPAM). • Own lifecycle messaging and copy, including campaign sequencing, value propositions, and narrative across all lifecycle touchpoints. • Design, build, and optimize email and lifecycle templates (layout, hierarchy, modular components) within marketing automation platforms to support testing and iteration. • Create and maintain lifecycle messaging frameworks to ensure consistency of voice and tone across audiences and brands. • Write and structure written content such as newsletters and blog posts (messaging and copy only), partnering with Design on final visual execution where needed. • Define messaging and content outlines for downloadable assets (e.g., guides, PDFs), partnering with Design on final production. • Lead rigorous A/B and multivariate testing across copy, layout, cadence, and channels to improve engagement, conversion, and retention. • Own lifecycle and channel performance reporting, analyzing metrics from engagement through to revenue and retention. Translate insights into actionable test plans and continuous improvements tied to clear KPIs. • Collaborate with the wider marketing team to shape and execute multi-channel campaigns, embedding lifecycle messaging and journeys into broader marketing initiatives. • Partner cross-functionally with Operations, Product, Engineering, Data, Sales, and Design to ensure lifecycle messaging aligns with product capabilities and business goals. • Own internal lifecycle and marketing communications, ensuring clarity, consistency, and alignment across stakeholders. • Serve as a steward of lifecycle quality, ensuring high standards across messaging, templates, and execution.

Job Requirements

  • 4+ years of experience in a lifecycle marketing, retention, or growth marketing role.
  • Proven experience building and optimizing end-to-end lifecycle journeys.
  • Strong experience with marketing automation platforms such as HubSpot, Iterable, or similar.
  • Experience designing and optimizing email and lifecycle templates within marketing platforms.
  • Strong copywriting and messaging skills with a focus on conversion and engagement.
  • Hands-on experience with A/B and multivariate testing.
  • Comfort working with data and analytics tools such as Mixpanel, Sigma, or similar.
  • Experience using templating or scripting languages (e.g., Liquid, Handlebars, or similar).
  • Strong analytical mindset with the ability to turn insights into action.
  • Excellent organization, prioritization, and stakeholder communication skills.

Related Categories

Marketing

Related Job Pages

Remote Full-time Jobs (US)More US Remote Jobs

More Marketing Jobs

Sr. Marketing Manager

Jobgether

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Marketing7 days ago
Full TimeRemote

This is a high-impact leadership role focused on driving lifecycle and customer experience marketing within a fast-growing SaaS environment. You will own end-to-end campaigns across onboarding, adoption, engagement, retention, and expansion, ensuring customers realize value quick...

View details: Sr. Marketing Manager
United States
Apply

Marketing Manager

Barcoding, Inc.

Be Efficient | Accurate | Connected™

Marketing7 days ago
Full TimeRemoteTeam 51-200Since 1998H1B No Sponsor
Company SiteLinkedIn

Program Marketing Manager leading integrated marketing programs at DecisionPoint

View details: Marketing Manager
United States
$70K - $85K / year
Apply

Director, Marketing Analytics

Global HR Solutions & Employment Tools for Distributed Teams
Marketing7 days ago
Full TimeRemote

This is a pivotal time to join Remote and make a personal difference in the global employment space. As Director, Marketing Analytics , you are the bridge between our high-level growth strategy and our technical data stack. You will be responsible for building the frameworks that...

View details: Director, Marketing Analytics
United States + 144 moreAll locations: United States, Canada, Brazil, Colombia, Argentina, Chile, Venezuela, Bolivarian Republic Of, Bolivia, Plurinational State Of, Ecuador, French Guiana, Guyana, Paraguay, Peru, Suriname, Uruguay, Mexico, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Dominican Republic, Puerto Rico, Bahamas, Guadeloupe, Haiti, Jamaica, Martinique, Montserrat, United Kingdom, Germany, France, Estonia, Portugal, Hungary, Poland, Ukraine, Romania, Bulgaria, Czech Republic, Slovakia, Belarus, Moldova, Republic Of, Sweden, Greece, Belgium, Italy, Ireland, Switzerland, Netherlands, Finland, Malta, Denmark, Lithuania, Croatia, Spain, Austria, Bosnia And Herzegovina, Iceland, Luxembourg, Macedonia, The Former Yugoslav Republic Of, Montenegro, Norway, Serbia, Slovenia, Albania, Cyprus, Latvia, Monaco, South Africa, Egypt, Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Congo, Côte D'ivoire, Congo, The Democratic Republic Of The, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-bissau, Kenya, Lesotho, Liberia, Libyan Arab Jamahiriya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mayotte, Morocco, Mozambique, Namibia, Niger, Nigeria, Réunion, Rwanda, Senegal, Seychelles, Sierra Leone, Somalia, Sudan, Swaziland, Tanzania, United Republic Of, Togo, Tunisia, Uganda, Zambia, Zimbabwe, Georgia, Turkey, Israel, United Arab Emirates, Armenia, Azerbaijan, Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Palestinian Territory, Occupied, Yemen
Apply

Director, B2C Marketing

Jobgether

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Marketing7 days ago
Full TimeRemote

This role is a strategic leadership position focused on driving end-user growth, engagement, and retention through innovative B2C marketing initiatives. As Director of B2C Marketing, you will develop and execute a comprehensive marketing strategy while leading a high-performing t...

View details: Director, B2C Marketing
United States
Apply