• User Research & Testing : Conducting interviews, surveys, and usability tests to understand user pain points and validate designs. • Interaction Design & Architecture : Creating user flows, sitemaps, and wireframes to structure the user journey • Visual Design (UI) : Producing high-fidelity mockups, defining typography, color palettes, and interface elements (buttons, menus). • Prototyping & Iteration : Building interactive prototypes to demonstrate functionality and iterating based on feedback. • Collaboration : Working with developers and product managers to ensure technical feasibility and smooth handoff. • Design System Maintenance : Ensuring visual consistency and accessibility standards are met across all products. • Content Implementation : Uploading, editing, and formatting text, images, and video content using Content Management Systems (CMS) or publishing tools. • Design & UI Optimization : Applying established design systems to create and update UI elements like layouts, buttons, and typography for web, mobile, or e-reader platforms. • UX Enhancement : Identifying, troubleshooting, and resolving user experience issues, ensuring accessibility (e.g., WCAG standards), and improving usability. • Brand & Style Management : Ensuring all published content adheres to brand guidelines, tone, and editorial style.