• Oversee the implementation of regional patient acquisition programs. • Act as the primary connection point between global initiatives and regional teams to ensure alignment with organizational standards while adapting to local market needs. • Develop and submit formal briefs to the Marketing Communications (MarCom) team to request new collateral, literature, and digital assets. • Identify gaps in current patient-facing materials based on regional feedback and "struggling" patient data. • Ensure all new literature supports the patient journey, covering topics such as liner care, peer support, and reimbursement guidance. • Manage direct-to-patient programs, including outbound educational calls, non-clinical support systems, and proactive outreach for product renewals (e.g., liners, feet, and knees). • Partner with clinicians (CPOs) to integrate support programs as a valuable extension of their clinics, helping them identify "struggling" patients early and drive revenue through improved retention. • Collaborate with clinician advisory boards to pilot new call scripts, integrate regional feedback, and refine programs to better solve clinical and patient challenges. • Ensure a seamless referral process, maintaining a standard of contacting referred patients within 24 hours to begin their educational journey.