What We're Looking For

We're seeking a strategic and hands-on Product Marketer to lead go-to-market strategy and execution, positioning, and messaging for our products including TippingLink and BuildingLink. This role sits at the intersection of product, sales, and marketing, translating product capabilities into compelling value propositions that drive adoption, engagement, and revenue growth. 
 
This role is ideal for a self-starter with experience bringing new B2B or B2C products to market and driving substantial adoption. It is a full-time remote position operating on east coast hours. 
 
Key Responsibilities 
 Go-to-Market Strategy 

• Multi-Segment Go-to-Market: Design and execute marketing strategies tailored for each key segment, including Property Management Companies, Board Members, Onsite Staff, Property Managers, and Residents. 

• Go-to-market focus on new and existing customers: Own strategies that engage both prospective customers and existing users, with an emphasis on product awareness, education, expanding customer value, and ultimately achieving or exceeding adoption metrics. 

Messaging and Positioning 

• Craft Messaging & Positioning: Create compelling product narratives, value propositions, and messaging frameworks that resonate with ideal customer profiles.  

• Create Launch Content: Develop blog posts, landing pages, emails, webinars, videos, printed collateral, and social content.  

• Prior video experience not required – existing AI supported workflows available 

• Enable Sales & Customer Teams: Develop sales enablement materials including one-pagers, pitch decks, battlecards, and objection handling guides. 

Brand Governance & Visual Systems 

• Maintain comprehensive brand guidelines, ensuring consistency in voice, tone, visual identity, and messaging architecture across all touchpoints 

• Align product-level positioning with overarching brand strategy to strengthen market differentiation 

• Strong working knowledge of layout, typography, and visual hierarchy to effectively brief and collaborate with design teams 

• Comfort working directly in creative tools to edit, refine, or develop marketing assets as needed 

Customer & Market Insights 

• Conduct market research, competitive analysis, and customer interviews 

• Translate insights into actionable recommendations for product and marketing strategy 

• Monitor industry trends and adjust positioning accordingly 

Tracking Performance 

• Set KPIs and measure the success of launch and adoption campaigns across channels, reporting learnings to the executive team and large audiences, and adjusting strategies as needed.  
  

What Success Looks Like 

• Successful product launches that meet or exceed adoption and revenue targets 

• Clear, deeply resonating messaging and content recognized easily and readily by customers