• Lead new business development with academic hospitals and health systems. • Develop and execute strategic sales and marketing plans to achieve growth objectives. • Build and maintain strong relationships with key prospects and clients; negotiate and close high-value partnerships with major hospitals and health systems. • Monitor competitor activity and leverage market intelligence to guide strategy. • Use data to forecast sales, set performance goals, and optimize account plans. • Conduct market research and apply insights to strengthen sales and marketing efforts. • Maximize business volume within assigned accounts through long-term relationship management. • Engage C-suite and senior medical leaders (CEO, COO, CFO, CIO, CNO, VP of Ancillary Services, Medical Directors, Department Chairs, etc.). • Maintain working knowledge of hospital laboratory technologies, including LIS systems (Epic, Cerner/Oracle, etc.). • Establish deep, trust-based relationships as a strategic partner to client leadership. • Demonstrate strong listening, questioning, and emotional intelligence to uncover both stated and unstated customer needs. • Manage objections effectively while expanding opportunities and strengthening relationships. • Deliver persuasive, client-focused solution recommendations. • Facilitate effective virtual and in-person meetings that advance outcomes and shorten sales cycles. • Understands laboratory product offerings, partnership models, and the value delivered across diverse market environments. • Operate as a strategic thinker who can also execute within a matrixed organization. • Model leadership that fosters inclusion, collaboration, and strong communication.