• Support campaign build and execution across Email, SMS, Push, and In-App — managing setup, QA, scheduling, and deployment within platform tools. • Maintain the omnichannel marketing calendar, tracking upcoming campaigns, deadlines, and dependencies to keep execution on schedule. • Assist in the development of creative briefs by gathering background information, audience parameters, and campaign objectives from the Account Manager. • Coordinate creative review and approval workflows, routing assets between internal teams and flagging feedback clearly and on time. • Build and QA campaign audiences and segmentation logic in platform tools, ensuring targeting parameters match the approved strategy. • Pull and compile campaign performance reports, organizing data clearly to draw insights and present to clients. • Monitor live campaigns for delivery issues, anomalies, or errors — escalating quickly and helping troubleshoot with platform and data teams. • Support A/B test setup and tracking, documenting test parameters, results, and next steps as directed by the Account Manager.