• Partner with the Client Organization to understand the health of client relationships, identifying marketing opportunities, risks and needed retention interventions. • Translate client feedback and market insights into actionable B2B marketing strategies, content, and campaigns. • Define and create lifecycle content to celebrate and engage clients at key moments in their partnership with Included Health - implementation, go-live, first milestones reached, year in review, etc.  Consider how executive sponsors can be leveraged in the engagements. • Develop client communication plans in response to external crises, market news, unanticipated delivery issues, and Included Health announcements. Partner with TCO on delivery strategy and deployment. • Execute key event planning moments to engage clients at industry and IH-hosted moments.  Manage and deliver a post-event activation strategy to build off in-person momentum and drive additional conversations with key clients. • Manage account-based strategy for top upsell pursuits to better inform and engage our clients with thought leadership and content relevant to their needs, their context, and our existing partnership. • Manage quality and consistency across touchpoints so clients experience a clear, unified narrative aligned with the client segmentation service delivery model. • Surface compelling opportunities for clients to share their Included Health experience and impact (e.g., case studies, testimonials, speaking engagements). • Partner with clients to highlight success stories that can be amplified across broader go-to-market channels.