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Paid Media Analyst
Location
New York
Posted
10 days ago
Salary
Not specified
Job Description
Job Requirements
- 4-6+ years of experience in a performance marketing or paid media analytics role, with a heavy focus on B2B or SMB acquisition.
- Advanced proficiency in SQL for data extraction and a deep understanding of how marketing platform data (Google Ads, Meta, LinkedIn) maps to internal data warehouses.
- Expert-level skills in BI tools (Looker, Tableau, or Mode) with a focus on building real-time marketing performance monitors.
- Strong technical knowledge of the "marketing stack"—including pixels, UTM parameters, conversion APIs, multi-touch attribution (MTA) models, and leveraging a CDP to create custom audiences.
- Proven track record of using data to optimize paid media spend and significantly lowering Customer Acquisition Cost (CAC).
- Ability to work at high speed in a tactical environment, turning a data observation into a campaign adjustment within the same day.
Benefits
- Job Benefits
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