• Own the Pure Player execution, driving sustainable growth and margin expansion. • Manage weekly, monthly, and quarterly performance against key KPIs including POS, contribution margin, ASP, conversion, traffic, and inventory health. • Identify growth opportunities through assortment expansion, pricing optimization, promotions, and improved retail execution. • Support the development and execution of Joint Business Plans (JBPs) with Pure Players, aligned to Shark Ninja’s short- and long-term growth objectives. • Manage ongoing commercial negotiations including promotions, visibility programs, media investments, and platform initiatives. • Build and maintain strong working relationships with Pure Player category, commercial, and operations teams. • Execute SharkNinja’s Pure Player operating model, including SKU Optimization and content excellence. • Partner with Operations and Supply Chain to optimize fulfillment strategies. • Monitor inventory levels, in-stock rates, and forecasts to mitigate risk and maximize sell-through. • Ensure best-in-class content across all priority SKUs, aligned to SharkNinja brand standards and platform-specific best practices. • Partner with marketing and media teams to plan and execute paid and organic growth strategies, optimizing ROAS and conversion. • Continuously test and optimize content, media, and promotional mechanics to improve on-site performance. • Act as the central point of coordination between Pure Players and internal teams including Sales, Marketing, Finance, and Operations. • Provide clear performance insights and recommendations to leadership, including risks, opportunities, and trade-offs. • Support cross-market initiatives and capability building efforts led by the Global Amazon COE. • Own weekly and monthly business reviews, including dashboards, insights, and action plans. • Translate data into clear commercial narratives for senior leadership. • Track execution against COE maturity frameworks and performance milestones.