• Lead the creation and expansion of IPS’s retail channel strategy, enabling sustainable brand growth and market penetration. • Develop and execute business plans to secure retail approvals, converting early concepts and pilots into scalable revenue streams. • Identify, evaluate, and cultivate strategic retail partnerships, innovation pilots, and solution-based opportunities aligned with customer and market needs. • Collaborate cross-functionally to ensure product, pricing, and go-to-market strategies are aligned to retail channel requirements. • Build and maintain trusted, long-term relationships with key retail accounts, including C-suite, senior leadership, buyers, and influencers. • Support key pursuits through design reviews, technical discussions, and value-engineering engagements that demonstrate IPS’s competitive advantage. • Represent IPS with external stakeholders—including agencies, consultants, and industry partners—who influence or enable retail sales. • Act as a senior commercial ambassador for the IPS brand, reinforcing credibility, trust, and value proposition in the market. • Serve as the internal subject matter expert for the retail channel, mentoring and supporting colleagues across sales, engineering, and operations. • Provide leadership and guidance to help position IPS competitively against HDPE alternatives, emphasizing innovation, performance, and total value. • Foster a culture of accountability, collaboration, innovation, safety, and continuous improvement within the commercial organization. • Contribute to the development of tools, playbooks, and best practices that support retail sales excellence.