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Senior Marketing Content Manager
Location
United States
Posted
8 days ago
Salary
Not specified
No structured requirement data.
Job Description
Role Description
This role involves driving high-value content strategies across the buyer journey, fostering awareness, education, and engagement.
- Create compelling content across all stages of the buyer journey—from top-of-funnel education to bottom-of-funnel decision support
- Produce high-impact assets including ebooks, reports, guides, whitepapers, checklists, cheat sheets, calculators, case studies, videos, blogs, and industry insights
- Partner with demand gen to tailor content for integrated campaigns, ABM programs, paid channels, and nurture flows
- Translate complex identity and authentication concepts into clear, digestible content that resonates with technical audiences
- Work closely with product marketing, developer relations, and SMEs to ensure accuracy and clarity without losing technical depth
- Use AI tools to accelerate content creation—from outlines to draft production to optimization, and experiment with AI-driven formats
- Own website SEO strategy, conduct keyword research and incorporate SEO best practices into content planning and execution
- Maintain a strategic editorial calendar aligned to ICPs, verticals, campaign needs, and product priorities
- Manage workflows with designers, writers, contractors, and SMEs as needed
- Partner with revenue operations to develop reporting and dashboards for content attribution and performance
Qualifications
- 4-6 years of content marketing experience in a B2B software environment; experience with cyber security, developer tools, and infrastructure a plus
- Proven experience creating high-quality demand generation content with a strong ability to translate technical concepts for multiple personas
- Comfort working hands-on with AI tools for content generation and process acceleration
- Creative with a passion for storytelling
- Excellent writing, editing, and structural organization skills
- Experience partnering with demand gen to map content to the funnel and drive measurable impact
- Ability to manage multiple projects, deadlines, and cross-functional stakeholders
- SEO, keyword strategy, and content performance analytics experience
Benefits
- Comprehensive health insurance including medical, dental, and vision coverage, with the company covering the majority of your medical premiums to keep your costs low
- Fully employer-paid High Deductible Health Plan (HDHP) option paired with a Health Savings Account (HSA), including employer contributions
- Basic life insurance and short- and long-term disability coverage fully paid by the company for essential financial protection
- Voluntary life insurance options to provide additional financial protection for you and your loved ones
- Healthcare and Dependent Care Flexible Spending Accounts (FSAs) to save pre-tax dollars on eligible expenses
- 401(k) plan with company match to help you save for retirement
- Generous paid time off (PTO) plus paid company holidays to support work-life balance
- Employee Assistance Program (EAP) offering confidential counseling and support services
- Professional growth and development opportunities to boost your career journey
- Eligibility for performance-based bonuses or variable compensation tied to individual, team, or company results
Job Requirements
- 4-6 years of content marketing experience in a B2B software environment; experience with cyber security, developer tools, and infrastructure a plus
- Proven experience creating high-quality demand generation content with a strong ability to translate technical concepts for multiple personas
- Comfort working hands-on with AI tools for content generation and process acceleration
- Creative with a passion for storytelling
- Excellent writing, editing, and structural organization skills
- Experience partnering with demand gen to map content to the funnel and drive measurable impact
- Ability to manage multiple projects, deadlines, and cross-functional stakeholders
- SEO, keyword strategy, and content performance analytics experience
Benefits
- Comprehensive health insurance including medical, dental, and vision coverage, with the company covering the majority of your medical premiums to keep your costs low
- Fully employer-paid High Deductible Health Plan (HDHP) option paired with a Health Savings Account (HSA), including employer contributions
- Basic life insurance and short- and long-term disability coverage fully paid by the company for essential financial protection
- Voluntary life insurance options to provide additional financial protection for you and your loved ones
- Healthcare and Dependent Care Flexible Spending Accounts (FSAs) to save pre-tax dollars on eligible expenses
- 401(k) plan with company match to help you save for retirement
- Generous paid time off (PTO) plus paid company holidays to support work-life balance
- Employee Assistance Program (EAP) offering confidential counseling and support services
- Professional growth and development opportunities to boost your career journey
- Eligibility for performance-based bonuses or variable compensation tied to individual, team, or company results
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