• Own & Accelerate Retail Media Strategy • Develop and execute comprehensive full-funnel media strategies across Target Roundel, Best Buy Ads, Kohl’s Media Network, and Canadian Tire TRM. • Align media investments to new product launches, retail promotional calendars, category expansion initiatives, and annual sales objectives. • Identify incremental growth opportunities through advanced audience targeting, seasonal programs, beta ad products, and data-driven experimentation. • Manage and optimize a $30M+ annual retail media budget to maximize efficiency, ROAS, and sell-through. • Drive Performance & Accountability • Own performance measurement across key KPIs including ROAS, CTR, CVR, share of voice, and incremental sales lift. • Continuously optimize campaigns through A/B testing, creative insights, budget reallocation, and performance diagnostics. • Translate complex media data into clear business recommendations and action plans. • Ensure retail partners do not become operational bottlenecks — proactively driving clarity, alignment, and accountability to protect business outcomes. • Lead Cross-Functional Integration • Partner closely with Account Management, Brand Marketing, Integrated Marketing, Social, Strategic Sales, Finance, and Analytics teams to ensure cohesive and strategically aligned media plans. • Leverage SharkNinja’s social and demand-generation engines to amplify retail media effectiveness. • Collaborate with agency partners to oversee campaign setup, trafficking, pacing, optimization, and reporting. • Serve as the retail media thought leader within the organization, elevating best practices and driving innovation. • Influence at Senior Levels • Focused on Actionable results - Present strategic plans, performance readouts, and growth opportunities to senior internal stakeholders and external retail partners. • Act as a success multiplier — ensuring retail media becomes a growth lever across categories and retailers, not just a cost center.