• Grow the region by meeting or exceeding sales targets, account development goals, and market penetration milestones • Build and strengthen relationships with distributors, retailers, contractors, and architects to increase product awareness, shelf presence, and pull-through • Empower retailers with the tools, training, and in-store support they need to confidently represent and sell Trusscore — from product education and merchandising to solution-based conversations that drive real results • Identify and engage contractors who align with Trusscore’s value proposition and can champion the product in the field • Collaborate closely with Sales Development Representatives (inside) and Field Sales Development Representatives (in-person) to create full-territory coverage • Represent Trusscore at distributor events, retail open houses, contractor BBQs, and regional trade shows • Maintain an organized pipeline and regular reporting cadence using Salesforce • Travel throughout the territory is expected 50–75% of the time, with regularly planned visits to distributor branches, retail partners, job sites, and architectural firms