GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals. DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success. BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.
VIP CRM Manager
Location
United States + 180 moreAll locations: United States, Canada, Brazil, Colombia, Argentina, Chile, Venezuela, Bolivarian Republic Of, Bolivia, Plurinational State Of, Ecuador, French Guiana, Guyana, Paraguay, Peru, Suriname, Uruguay, Mexico, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Dominican Republic, Puerto Rico, Bahamas, Guadeloupe, Haiti, Jamaica, Martinique, Montserrat, United Kingdom, Germany, France, Estonia, Portugal, Hungary, Poland, Ukraine, Romania, Bulgaria, Czech Republic, Slovakia, Belarus, Moldova, Republic Of, Sweden, Greece, Belgium, Italy, Ireland, Switzerland, Netherlands, Finland, Malta, Denmark, Lithuania, Croatia, Spain, Austria, Bosnia And Herzegovina, Iceland, Luxembourg, Macedonia, The Former Yugoslav Republic Of, Montenegro, Norway, Serbia, Slovenia, Albania, Cyprus, Latvia, Monaco, South Africa, Egypt, Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Congo, Côte D'ivoire, Congo, The Democratic Republic Of The, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-bissau, Kenya, Lesotho, Liberia, Libyan Arab Jamahiriya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mayotte, Morocco, Mozambique, Namibia, Niger, Nigeria, Réunion, Rwanda, Senegal, Seychelles, Sierra Leone, Somalia, Sudan, Swaziland, Tanzania, United Republic Of, Togo, Tunisia, Uganda, Zambia, Zimbabwe, Georgia, Turkey, Israel, United Arab Emirates, Armenia, Azerbaijan, Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Palestinian Territory, Occupied, Yemen, India, Japan, Philippines, Pakistan, Thailand, Singapore, Viet Nam, Taiwan, Province Of China, Indonesia, Cambodia, Lao People's Democratic Republic, Malaysia, Myanmar, Korea, Republic Of, China, Afghanistan, Bangladesh, Bhutan, Kazakhstan, Kyrgyzstan, Maldives, Mongolia, Nepal, Sri Lanka, Tajikistan, Turkmenistan, Uzbekistan, Australia, Papua New Guinea, Kiribati, Palau, French Polynesia, Tuvalu, New Zealand
Posted
10 days ago
Salary
Not specified
No structured requirement data.
Job Description
Role Description
- Prepare a strategic monthly calendar tailored for Casino and Sports customers and use analytics to drive decisions
- Prepare weekly analysis on the performance of campaigns and measure profitability
- Analyze player behaviors and create segmentations and offers that align with playing style
- Plan, execute, and optimize campaigns for player upselling, retention, and reactivation on a daily basis
- Collaborate with content, design, and product teams to deliver engaging and relevant promotions
- Manage communications across email, SMS, push notifications, and in-app messages
- Identify key sports and casino events in the market and align with special promotions
- Track, measure, and report on key performance metrics such as retention rate, reactivation rate, churn rates, and monthly pulsation flows
- Deep into different metrics: ARPU (Average Revenue Per User), Campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate)
- Perform A/B testing and hypothesis to drive continuous improvements in CRM performance
Qualifications
- 2+ years of experience in a CRM within the iGaming industry
- Strong analytical and data interpretation skills with the ability to make strategic decisions based on data
- Proficiency in CRM tools, marketing automation platforms, and performance tracking tools
- At least an Upper-intermediate level of English (spoken and written)
- Experience managing VIP segments and executing high-value retention strategies will be a plus
- A good understanding of player behavior is a strong advantage
- Experience providing support to a Junior CRM Manager
Requirements
- Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals
- Able to manage multiple deadlines simultaneously
- Problem-solving skills
- Data-driven approach
Core Values
- GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals
- DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success
- BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow
Job Requirements
- 2+ years of experience in a CRM within the iGaming industry
- Strong analytical and data interpretation skills with the ability to make strategic decisions based on data
- Proficiency in CRM tools, marketing automation platforms, and performance tracking tools
- At least an Upper-intermediate level of English (spoken and written)
- Experience managing VIP segments and executing high-value retention strategies will be a plus
- A good understanding of player behavior is a strong advantage
- Experience providing support to a Junior CRM Manager
- Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals
- Able to manage multiple deadlines simultaneously
- Problem-solving skills
- Data-driven approach
- Core Values
- GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals
- DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success
- BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow
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