Performance Marketing Manager – Growth & Lifecycle

Performance MarketingPerformance MarketingFull TimeRemoteTeam 1-10Since 2024Company SiteLinkedIn

Location

United States

Posted

11 days ago

Salary

Not specified

Bachelor Degree5 yrs expEnglish

Job Description

• Own strategy, execution, and optimization across paid acquisition platforms • Manage and scale paid budgets efficiently • Optimize CAC, ROAS, CVR, AOV, and LTV • Conduct structured A/B testing across copy, creatives, offers, audiences, and funnels • Adjust bidding strategies and campaign structure based on data • Identify scaling opportunities without increasing risk exposure • Improve and test multiple funnels • Recommend landing page structure improvements • Suggest pricing tests, bundling experiments, and offer adjustments • Ensure campaigns comply with platform ad policies • Partner with internal stakeholders to prevent account flags or shutdown risk • Own and build lifecycle marketing engine: SMS automation, Email automation, and more • Build reporting dashboards and monitor key metrics.

Job Requirements

  • 5+ years in performance or growth marketing
  • Strong hands-on experience with:
  • Google Ads (Search, Performance Max, YouTube)
  • Meta Ads (Facebook / Instagram)
  • Reddit Ads
  • Tiktok Ads
  • Microsoft Ads (Bing)
  • App Lovin
  • Ad Roll
  • Experience in telehealth, healthcare, or regulated products preferred
  • Experience with subscription-based businesses strongly preferred
  • Strong CRO mindset
  • Experience building SMS + email lifecycle automations
  • Comfortable operating in a startup environment with ownership.

Benefits

  • Early-stage growth opportunity.
  • Direct impact on company revenue.
  • Real ownership of strategy and execution.
  • High visibility with leadership.
  • Opportunity to shape the marketing foundation of a Telehealth brand.

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