• Build and run multi-channel demand generation programs that engage target buyers and generate qualified pipeline across inbound and outbound motions. • Own campaign execution across core distribution channels, including email marketing, paid media, and social, with a focus on continuous testing and optimization. • Manage inbound lead flow to ensure timely routing, scoring, and follow-up, while partnering with the commercial team to support effective outbound outreach. • Support sales-led pipeline creation by developing campaigns, messaging, and account insights that help the commercial team engage the right accounts at the right time. • Track, analyze, and optimize performance across campaigns and channels, using data to inform decisions and improve pipeline quality and conversion. • Partner with RevOps on the marketing tech stack, including HubSpot, Gong, LeadIQ, and LinkedIn Sales Navigator, ensuring systems, workflows, and data are clean and reliable. • Plan and execute account-based marketing programs in close collaboration with sales, aligning targeting, messaging, and outreach across teams. • Partner cross-functionally with brand, content, and sales teams to ensure demand programs are aligned with Adstra’s positioning and go-to-market strategy.