• As a key member of the Bracing & Supports Marketing team you will play an integral part in helping Enovis drive the medical technology industry forward through transforming patient care and creating better patient outcomes. • Product development: Identifies new product opportunities by assessing portfolio gaps, competitive landscape, and capturing VOC. • Utilizes market research to properly inform strategy for product commercialization. • Develops business cases and presents to senior leadership team. • Leads the marketing stream of product development in partnership with PMO & R&D through the new product stage gate launch process. • Manages commercialization of newly developed products by leading speed to market activities, developing marketing collateral and promotional strategies, as well as training the sales force. • Acts as subject matter and product expert for the assigned product Portfolio. • Supports portfolio growth initiatives by providing insights related to VOC and market trends. • Collaborate with sales teams to define customers' needs and workflows. • Leverages data and competitive insights to continuously evolve our understanding of the customer, the competition, market, surgery and clinical trends. • Develops and manages relationships with KOLs. Provides monthly product forecasts to operations to support inventory planning. • Supports sales with resolving product issues or information in collaboration with cross-functional partners. • Assists in annual strategic planning process. • Own the development and execution of a multi-segment marketing strategy. Develops and executes annual marketing plans for assigned product to meet revenue growth expectations. • Utilizes various communication channels to promote, position, and message to all customer stakeholders. • Develops marketing collateral, social media content, and advertising campaigns to drive growth of the assigned portfolio. • Develops sales support tools in collaboration with sales operations team. • Assesses market and competitive landscape to inform strategic planning process. Supports sales training team to educate new sales representatives on the assigned product portfolio. • Utilizes Marketing Excellence (MEX) process to develop customer segmentation, messaging, and tactics to improve marketing effectiveness. • Maintains list pricing and field discount guidelines. • Attends and supports industry events. • Special projects, such as researching trends, developing reports, and other projects as required from time to time.