What You'll Do

As a Senior Revenue Marketing Manager, you will own the strategy and execution of integrated demand generation programs that drive pipeline and revenue growth for high-growth businesses serving US-based customers. You will partner closely with Sales, Sales Development, Field Marketing, and Product Marketing to deliver full-funnel campaigns aligned to aggressive growth goals exceeding 50% year-over-year. This role sits within the Demand Generation team and reports to the Director of Demand Generation, playing a critical role in scaling predictable revenue in a fast-paced, SaaS environment.

 

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What Your Responsibilities Will Be

You will plan and execute multi-channel revenue marketing programs across inbound, outbound, ABM, nurture, and sales-aligned plays to support acquisition and expansion within US markets. You will collaborate closely with Sales and SDR leadership on targeting, messaging, and enablement to improve funnel conversion, pipeline velocity, and deal progression. You will monitor and analyze performance metrics including MQLs, pipeline contribution, conversion rates, and bookings, using insights to optimize campaigns and support regular business reviews.

What You'll Need to be Successful

• 5+ years of experience in B2B demand generation, revenue marketing, or integrated campaign management within SaaS or technology companies

• Proven experience supporting high-growth businesses or segments operating at high growth rates

• Demonstrated success executing campaigns for US-based audiences, with a strong understanding of US B2B buying motions and sales cycles

• Hands-on experience with marketing automation platforms (such as Marketo or Eloqua), CRM systems (Salesforce), reporting tools (PowerBI or Tableau), ABM orchestration tools (such as 6sense or Demandbase), and data tools (such as ZoomInfo or D&B)

• Strong analytical, project management, and prioritization skills, with the ability to manage multiple initiatives in a fast-paced, results-driven environment

• Excellent communication and collaboration skills, with the ability to engage effectively with cross-functional partners across Sales, Marketing, and Leadership

Avalara is an AI-first Company

AI is embedded in our workflows, decision-making, and products.  Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.

• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.

• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

How We'll Take Care of You

Total Rewards 

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. 

 

Health & Wellness 
Benefits vary by location but generally include private medical, life, and disability insurance. 

 

Inclusive culture and diversity 
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. 

 

What You Need To Know About Avalara

We’re defining the relationship between tax and tech.

 

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

 

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

 

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.