• Support the planning and execution of paid social campaigns (Meta, LinkedIn, etc.) to drive awareness and lead generation for Xsolla Ads. • Assist with content creation across the funnel — including blog posts, email campaigns, social posts, and landing page copy. • Help maintain an editorial and campaign calendar to keep growth initiatives organized and on schedule. • Track campaign performance and compile regular reports on key metrics, flagging trends and opportunities for improvement. • Coordinate with the central Xsolla marketing team to ensure Ads division content stays consistent with broader brand standards. • Create and maintain sales collateral — including pitch decks, one-pagers, and battle cards — that clearly and confidently communicate the value of Xsolla Ads. • Write customer-facing case studies that bring results and success stories to life for prospects. • Partner with the commercial team to support outreach sequences, ensuring messaging is on-brand, compelling, and aligned with the sales motion. • Keep all sales materials current as products and positioning evolve.