• Create and execute comprehensive strategies for channel distribution in the commercial sector to meet sales and revenue goals. • Identify opportunities for channel expansion, recruitment, and onboarding of new resellers in alignment with business growth objectives. • Design programs and incentives to motivate channel partners and maximize their performance. • Collaborate with leadership to execute and monitor annual sales plans for distribution channels. • Own partner-sourced and partner-assisted forecasts for commercial distribution route-to-market. • Lead and oversee the achievement of revenue targets, pipeline generation, new logos and other organization KPIs. • Monitor partner performance, including plan coverage, deal registrations, certifications, and adherence to partner program. • Implement corrective actions when channel partners do not meet performance metrics. • Build and maintain strong relationships with existing commercial channel partners, including distributors, wholesalers, and resellers. • Serve as the primary liaison between the company and channel partners, ensuring clear communication and alignment on objectives. • Identify challenges and opportunities within partner relationships and lead efforts to address these collaboratively. • Lead, mentor, and manage a team of channel managers and sales professionals to ensure high performance in channel distribution initiatives. • Work closely with sales, marketing, enablement, and support teams to ensure channel partners have the resources they need to succeed. • Optimize processes and systems to ensure seamless interaction with channel partners, including order management, forecasting, and inventory planning. • Regularly track and report performance metrics, revenue forecasts, and channel partner activities to senior leadership.