• Lead annual and quarterly planning cycles, including forecasting, capacity planning, and goal setting for the commercial team. • Design and manage sales territories, quotas, and account assignments to ensure fairness and maximize market coverage. • Maintain and enforce rules of engagement, policies, and procedures across all commercial functions. • Own pricing, discounting and deal desk guardrails in collaboration with finance. • Own the commercial tech stack (e.g., CRM (Hubspot), Sales Engagement tools), ensuring data integrity, system optimization, and user adoption. • Drive continuous improvement of the core sales process, identifying bottlenecks and implementing automation to increase sales productivity. • Develop and manage comprehensive reporting and dashboards focused on key commercial metrics (e.g., pipeline health, conversion rates, sales cycle length, revenue attainment).