• Strategic Account Planning: Develop and manage a territory plan to meet or exceed business goals. • Customer Consultation: Apply technical credibility to consult with customers on technology solutions. • Sales Management: Demonstrate funnel management skills with strong hunting/prospecting and closing skills. Consistently and accurately manage the sales process, including sales forecasting, pipeline management, and sales tracking through the use of the CRM system and other designated IT tools. • Customer Relationships: Establish trust with customers, understand their research needs and internal dynamics, and take a consultative selling approach to provide the right solutions. Ensure high customer satisfaction post-sale. • Market Knowledge: Develop deep knowledge of customer ecosystems and decision-makers. Stay up-to-date on research trends to identify high-value leads. • Team Coordination: Work effectively with sales and support teams, • Collaboration: Work closely with other roles, aligning internal responsibilities and goals, and leveraging experts to drive customer decisions and an exceptional customer experience from awareness through adoption and utilization. • Post-Purchase Support: Manage the customer relationship post-purchase to support ongoing consumables use and identify new and future research opportunities and needs. • Business Planning: Commit to rigorous business and territory planning, applying market and customer knowledge to ensure accurate and timely forecasting. • Market and Product Knowledge: Maintain current knowledge of genetic analysis markets, products, and buying practices required to effectively compete in the assigned territory.