• Lead the development, execution, and optimization of ABM programs including 1:1, 1:few, and 1:many strategies for enterprise and strategic accounts. • Partner with Sales and Sales Operations to define account tiering, prioritization models, buying group mapping, and engagement frameworks. • Build multi-touch, multi-channel ABM programs aligned to buyer journeys—including personalized content, digital ads, outreach plays, and event strategies. • Develop account intelligence and insights to inform personalization, messaging, and sales motions. • Create ABM playbooks, campaign blueprints, and toolkits to drive consistency across Marketing, SDR, and Sales teams. • Drive measurable improvements in account penetration, deal velocity, influence on pipeline, and expansion opportunities. • Orchestrate coordinated account engagement across Marketing, SDR, and Sales. • Build and manage integrated campaign strategies aligned to priority segments, verticals, and customer needs. • Translate commercial strategy and market insights into campaign roadmaps with clear objectives, KPIs, and pipeline coverage goals. • Own the campaign planning and documentation infrastructure, including the marketing campaign calendar, cross-functional planning processes, briefs, timelines, and delivery standards. • Develop campaign briefs, messaging frameworks, audience segmentation, and activation plans across digital, email, paid media, content, and partner channels. • Identify whitespace and segment opportunities to accelerate acquisition, influence opportunities, and expand market presence. • Ensure integrated campaigns seamlessly connect with ABM programs and sales plays for a cohesive buyer experience. • Own full‑funnel ABM & digital campaign execution across email, paid media, retargeting, social, third‑party programs, webinars, events, and landing pages. • Personally build and launch campaigns—creating assets, workflows, and engagement journeys directly in HubSpot and supporting tools. • Build and optimize personalized journeys informed by account signals, intent data, and behavioral insights. • Ensure strong CRM/MAP alignment and flawless activation across Salesforce, HubSpot, and integrated tools. • Maintain high execution standards including briefs, timelines, QA, documentation, and recurring optimization cadences. • Partner with Sales Enablement to deliver targeted materials and coordinated outreach aligned to ABM and campaign initiatives. • Define and track KPIs tied to pipeline influence, account engagement, deal acceleration, conversion, and ROI. • Monitor performance using dashboards, analytics, and intent/behavioral data—delivering clear, executive-ready insights and recommendations. • Operate with a test‑and‑learn mindset: run rapid A/B tests, iterate weekly, and optimize based on real-time data. • Make data-driven recommendations for budget allocation, channel mix, and ABM/digital technology optimization. • Thrive in a builder, scrappy environment by developing creative solutions and executing quickly and effectively. • Perform other duties as assigned to support departmental and company objectives.