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Role Description

Responsible for all aspects of strategizing and executing programmatic media campaigns in a variety of platforms for clients. You are the expert when it comes to programmatic within the agency, proficient with DSP platforms (the Tradedesk, DV360, Amazon), using your expertise to drive growth. This includes:

• Initial planning, execution, monitoring, optimization, analysis, and reporting
• Leading as the day-to-day subject matter expert (SME) for programmatic for clients
• Providing strategic recommendations, analysis, and reporting
• Responding to ad-hoc requests
• Targeting customers and creating compelling ads with the creative team
• Delivering outstanding communication, service, and campaign performance for clients

Additional Responsibilities include:

• Assisting in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.)
• Leveraging real-time data dashboards and reporting tools to communicate campaign performance to clients
• Analyzing performance data and providing intelligent synthesis, interpretation, and appropriate action plans
• Continuously measuring and optimizing campaign performance while establishing benchmarks and recommending future tests
• Communicating with clients on all elements of the campaign, including planning, performance, and project status
• Preparing reports and presenting results to clients and management
• Maintaining a high level of up-to-date knowledge of best practices and strategies in advertising networks
• Using a data-driven approach to develop marketing strategies and plans to support client business objectives
• Building effective relationships with clients
• Gathering data on consumer, competitor, and market conditions

Qualifications

• Bachelor's degree in Marketing or related major required
• 3+ years of performance marketing experience in programmatic required
• The Trade Desk and DV360 experience preferred
• Proficient in all programmatic tactics: Display, Native, Video, OTT/CTV, and Digital Out-of-Home
• Highly knowledgeable with top programmatic ad platforms, automation tools, Google Analytics, and other media buying and creative testing tools
• Experience in scaling/increasing campaign spends while maintaining or improving performance KPIs
• Experience in maintaining and growing large spending accounts with significant optimizations and budgets
• Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
• Ability to communicate effectively to all employee levels while understanding both the day-to-day and big picture
• Ability to work in a fast-paced environment while managing time effectively

Benefits

• Medical, Prescription, Dental, & Vision Insurance Benefits
• Life and Accident Insurance Plans
• Short and Long Term Disability Plans
• Employee Assistance Programs
• Family Forming Plans
• Cigna Secure Travel
• Health Savings Account (HDS)
• Health Care Flexible Spending Account (FSA)
• Limited Purpose FSA
• Dependent Care FSA
• Access to MetLife Legal Plan Services
• 401k Match Plans
• Commuter Transportation Benefits
• Access to Virtual Health Services such as Telahealth, 2nd.md, and Headspace
• Paid Holidays
• Flexible / Numerous PTO Days
• Volunteer Days
• Free Company Lunches
• Half-Day Fridays All Year (Not Just in the Summer!)
• New MacBook Pros and Additional Monitor on Your First Day
• Communal Meeting Rooms and Standing Workstations available in our NY Office
• Company Events & Happy Hours
• 10 Week Paid Parental Leave
• Tuition Reimbursement Of Up To $5,000