Manager of Marketing, Relationship Marketing
Location
United States
Posted
11 days ago
Salary
$92.7K - $139K / year
No structured requirement data.
Job Description
The role of Manager of Marketing, Relationship Marketing will be responsible for owning the development and execution of the strategic roadmap for prospect conversion marketing campaigns and automated programs. When needed, this role will also support other teams across the Sophia Learning unit to create consistent omnichannel messaging to learners as well.
Reporting to the Director of Marketing, Sophia, this role will manage the strategy, planning, testing and analyzing of triggered, automated and ad hoc campaigns to support marketing channels across B2C, B2U (university partners ), B2K12 (high school audience), and other audiences as assigned. The role should integrate with our brand work, organic social, and paid channels to improve the prospect experience and drive conversion.
The right person for this role is innately curious, analytical, detail-oriented, and enjoys problem solving. They should thrive in a fast-paced, entrepreneurial company.
Essential Duties & Responsibilities:
Develop plans with clear strategic objectives and thoughtful measures of success.
Supervise the email marketing coordinator and ensure campaigns are built and executed correctly.
Leverage data analytics to identify key business performance insights and trends; communicate findings to internal stakeholders and business leaders across the organization.
Partner with Learner Facing, Product, Brand Marketing, Marketing Analytics, Reporting, and IT teams to build strategic and tactical roadmaps and deliver business objectives.
Participate in cross functional teams to support new and existing 1:1 programs to ensure strategic alignment.
Develop and drive out ongoing optimization testing across areas of responsibility.
Understand and stay ahead of privacy law and regulatory impact to this area of work.
Partner with IT implementation team to build roadmap to unlock additional capabilities to leverage across campaigns (primarily in Salesforce Marketing Cloud).
Draft creative briefs and work with internal and external creative teams to execute creative to leverage across campaigns
Job Skills:
Strong proficiency with marketing automation and relationship / conversion marketing best practices, particularly in email and SMS channels.
Strong experience implementing A/B and multi-variant testing and driving from strategy to execution.
Proficiency in Salesforce Marketing Cloud (or other CRM, though Salesforce is strongly preferred) and enterprise email service providers.
Experience with customer analytics and taking a data driven approach to campaigns (particularly in email and SMS).
Self-motivated with the ability to multi-task many projects simultaneously in a fast-paced environment, but knows when to ask for clarity and how to escalate concerns appropriately.
Strong written and verbal communication skills
Ability to analyze and present data and findings clearly, concisely, and accurately, and be able to draw meaningful conclusions and recommendations for action
Experience in optimizing landing pages and user funnels.
Effectively communicate, both up and down the management chain.
Work Experience:
6+ years of marketing experience
3+ years of marketing automation platforms, ideally Salesforce or Salesforce Marketing Cloud
2+ years of leadership experience in the areas listed above
Experience in working on SaaS or edtech products is preferred, but not required
B2C digital marketing experience required.
Education:
- Bachelor’s degree required
Other:
Must be able to travel occasionally should a business need arise. For most roles travel would not be common. Travel may involve plane, car or metro. In accordance with ADA policies, reasonable accommodations regarding travel limitations can be provided. Travel will be more common for roles such as Account Executives (25 - 50%), senior leaders (10 – 20%) or Capella Core Faculty (5 – 10%).
Ability to work onsite in Corporate or Campus location (in a typical office environment) may be required based on role. If so, this would include being mobile within the office, including movement from floor-to-floor using elevators or stairs.
If offsite or hybrid role, must have access to work in setting which enables meeting all requirements of the role (including privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
Faculty and Federal Work Study roles require access to work in setting which enables meeting all requirements of the role (including computer, privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
This role may require lifting, however reasonable accommodations will be provided in accordance with our ADA policies.
Must be able to meet critical thinking and problem solving aspects aligned to job duties, as well as effectively communicating with co-workers.
Must be able to work more than 40 hours per week when business needs warrant. Accommodations related to schedule may be considered.
Able to access information using a computer.
Other essential functions and marginal job functions are subject to modification.
SEI offers a comprehensive package of benefits to employees scheduled 30 hours or more per week. In addition to medical, dental, vision, life and disability plans, SEI employees may take advantage of well-being incentives, parental leave, paid time off, certain paid holidays, tax saving accounts (FSA, HSA), 401(k) retirement benefit, Employee Stock Purchase Plan, tuition assistance as well as entertainment and retail discounts. Non-exempt employees are eligible for overtime pay, if applicable.
Careers - Our Benefits, Strategic Education, Inc
SEI is an equal opportunity employer committed to fostering an inclusive and collaborative culture where individuals can grow their careers and contribute fully. We strive to attract talent with broad experiences, skills and perspectives. We welcome applications from all. While it is not typical for an individual to be hired at or near the top end of the pay range at SEI, we offer a competitive salary. The actual base pay offered to the successful candidate may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay equity. Our Talent Acquisition Team is ready to discuss your interest in joining SEI. The expected salary range for this position is below.
If you require reasonable accommodations to complete our application process, please contact our Human Resources Department at Careers@strategiced.com.
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