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Role Description

As Retail Marketing Manager, you’ll be the strategic force behind our retail automotive marketing in North America and LATAM regions. You’ll partner closely with sales leads to craft and execute high-impact campaigns that fuel sell-through, elevate brand visibility, and unlock new customer segments.

• Build and activate promotional plans that drive footfall, online traffic, and conversion across key retail partners.
• Develop tailored marketing programs for top accounts, aligned to sales targets and in-store execution.
• Collaborate with sales leadership to retain and grow existing accounts while identifying new sectors and opportunities.
• Manage and optimize marketing budgets to maximize ROI across campaigns and initiatives.
• Brief and manage creative, media, and digital agencies to deliver compelling content and assets.
• Lead trade and consumer events that amplify product launches and brand engagement.
• Work with supply chain, category, and finance teams to align marketing with broader business goals.
• Build trusted relationships with key retail partners to ensure marketing plans are aligned and impactful.
• Lead research initiatives to validate new product opportunities and inform strategic decisions.
• Track campaign results, report ROI, and present insights to senior leadership.
• Coordinate product changes, price increases, and competitive analysis with product and sales teams.

Qualifications

• Bachelor's degree in Marketing or related field preferred and/or at least 3-5 years of retail marketing experience with automotive and/or hardware alignment.
• 5+ years of proven success driving promotional campaigns in retail environments (automotive or hardware preferred).
• Strong understanding of shopper behavior and in-store activation.
• Strategic planning and execution.
• Agency and stakeholder management.
• Creative development and media planning.
• Commercial acumen and margin awareness.
• Data-driven decision-making and performance tracking.
• Influential communicator with strong relationship-building skills.
• Highly organized project manager with a bias for action.
• Results-driven, pragmatic, and resilient.
• Comfortable juggling multiple priorities in a fast-paced environment.

Requirements

• Travel Required: approx. 40% across North America to meet with customers and attend key events.

Company Description

Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers’ products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colorful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.

• Axalta operates its business in two segments: Performance Coatings and Mobility Coatings.
• Serves four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle.
• Delivers solutions in over 140+ countries and coats 30 million vehicles per year.
• Recently set a 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives.