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Role Description

The Senior Manager, Segment Marketing for the R&L Audience team will lead and implement strategic marketing initiatives to drive engagement, growth, and retention across key academic and research segments. This person is responsible for translating market insights and customer needs into actionable marketing strategies and compelling messaging.

• Developing strong understanding of key customer segments and markets (e.g., librarians, researchers, academic institutions).
• Identifying customer pain points, industry trends (e.g., GenAI, open science, research integrity), and competitive dynamics to inform marketing strategies, positioning, and messaging.
• Creating persona-based value propositions and segment narratives that increase engagement.
• Developing and executing persona-based programs in support of product launches, portfolio expansions, and thought leadership initiatives; deliverables will include developing program content for global events (e.g., webinars, LinkedIn Live, conferences, workshops).
• Collaborating with central and regional teams to build and execute marketing plans that align with business priorities and resonate with key segments.
• Developing sales enablement tools, messaging briefs, and content that supports the buyer journey and aligns with the Challenger Sales methodology.
• Collaborating with other sales enablement colleagues and product marketers to streamline the process and execution for content development, field feedback, sales readiness, and measurement of messaging and content impact.
• Partnering with Sales, Product, and sales training teams to deliver training, content, and resources that improve commercial effectiveness.

Qualifications

• 7+ years of progressive experience in B2B marketing, segment or product marketing, or revenue enablement, ideally of SaaS offerings or academic markets.
• Proven track record of crafting and executing go-to-market strategies and messaging that drive measurable results.
• Understanding of marketing and sales alignment, with familiarity in Challenger Sales methodology.
• Experience developing enablement content, sales narratives, and digital marketing assets.
• Analytical mindset with experience using metrics to inform strategy and optimize performance.
• Excellent project management, communication, and stakeholder engagement skills.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.

Requirements

• Home based-Ohio Base Pay Range: $90,500 - $150,900.
• This job is eligible for an annual incentive bonus.

Benefits

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Company Description

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