This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

Ragan Communications is seeking an experienced growth marketer to join our team. This is an opportunity to drive revenue, event registrations, and qualified leads for one of the most trusted brands serving communications, marketing, and PR professionals, using the full range of digital marketing tools and strategies, including AI, to move the needle. Reporting directly to the CMO, this role is equal parts strategy and execution. You'll help build the plan and run it.

• Develop and execute full-funnel B2B digital marketing campaigns across email, paid and organic social channels, programmatic and web.
• Build, manage, and optimize campaigns, including segmentation, workflows and reporting.
• Drive measurable outcomes including leads, MQLs, event registrations, and revenue contribution.
• Use AI to generate, test, and iterate on email subject lines, ad copy, and social media content, including A/B testing variations at scale.
• Apply AI to audience segmentation, personalization, and targeting strategy to improve campaign performance.
• Leverage AI to analyze performance data, surface insights, and generate actionable recommendations.
• Use AI to score leads, personalize outreach sequences, and optimize conversion paths.
• Own performance metrics and use data to continuously test and improve results.

Qualifications

• Minimum of 5 years of B2B digital marketing experience with demonstrated revenue or pipeline impact.
• Hands-on experience with email marketing, paid and organic social, and programmatic campaigns.
• Demonstrated use of AI tools across marketing functions, content creation, audience targeting, performance analysis, and campaign optimization.
• Familiarity with AI-powered features within platforms such as HubSpot and LinkedIn Campaign Manager.
• Ability to build and refine effective AI prompts to produce high-quality, on-brand marketing outputs.
• Experience using AI for copywriting, content iteration, and multivariate testing across email, social, and web.
• Ability to use AI for audience segmentation, personalization, and targeting strategy.
• Strong analytical skills and comfort owning performance metrics.
• Ability to manage multiple campaigns and priorities in a fast-moving environment.
• Domestic travel 3-5 times a year.

Benefits

• Comprehensive benefits, including health, dental, vision.
• 401(k) with employer match.
• Company-paid disability and life insurance.
• Generous PTO and paid holidays.
• Professional development support.
• Early close Fridays year-round.

Company Description

Ragan Communications is the leading media brand for communicators, marketers, and HR professionals. For more than 50 years, we’ve delivered trusted industry content, conferences and events, awards programs, and professional development that help teams and leaders grow their impact.

How to Apply

We’re looking for a forward-thinking, data-driven growth marketer who embeds AI into campaign strategy and measurable performance. To demonstrate that, please include a brief cover letter explaining:

• Describe why Ragan is the right fit for you and how you would apply AI in a strategic, authentic way to grow and engage our audience of communications, marketing and HR professionals.

Only applications with a cover letter will be considered – this helps us identify candidates who take the time to fully read and engage with our job description.