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The role involves planning, launching, and optimizing CRM campaigns specifically targeting VIP and high-value player segments, managing the entire lifecycle from segmentation to post-campaign analysis. This includes supporting personalized player journeys and monitoring performance metrics like LTV and ROI to improve engagement and reduce churn.

The role involves building a team and operational processes for UAC traffic acquisition while managing campaigns efficiently to meet established KPIs using allocated budgets. Responsibilities also include preparing stakeholder reports and potentially organizing processes for developing proprietary applications related to UAC.

This role focuses on designing, implementing, and optimizing automated HR workflows primarily using HiBob and leading HR process automation initiatives to reduce manual work across PeopleOps. Responsibilities also include managing complex integrations and data flows between HR systems and collaborating on HR technology projects, including those involving AI solutions.

The specialist will be responsible for the full cycle of Private Blog Network (PBN) management, including searching, evaluating, and acquiring high-quality expired domains, and launching PBN sites with technical setup and content optimization. Key duties also involve ongoing network health monitoring, link placement tracking, reporting, and scaling the PBN infrastructure to support SEO performance.