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Role Description

This role involves designing web experiences that convert across Tradeify's digital properties.

• Design and iterate on landing pages, homepage sections, content hubs, and campaign web pages
• Craft persuasive page narratives — structuring content, messaging hierarchy, and calls to action that drive conversions
• Execute on marketing briefs with a high standard of UI craft and visual polish
• Design for multiple traffic sources — ensuring pages are effective whether visitors arrive via paid, organic, email, or social channels
• Create wireframes, mockups, and high-fidelity prototypes in Figma
• Collaborate with Marketing on A/B test variations, informed by conversion best practices and UX heuristics
• Ensure mobile-first, responsive design across all web properties
• Deliver clean, well-organised design specs for developer handoff
• Use analytics tools and user research insights to build evidence-based hypotheses for page iterations over time

Qualifications

• 3+ years of experience in web design with a strong portfolio that demonstrates both visual craft and conversion thinking
• A deep understanding of conversion design — knowledge of what makes people take action and how to structure a persuasive page
• Strong UI sensibility — typography, layout, colour theory, spacing, visual hierarchy
• A good sense for copywriting and narrative — ability to evaluate and shape messaging
• Advanced proficiency in Figma with clean, structured files
• Experience designing for performance marketing environments where design is tied to measurable outcomes
• Comfortable working from briefs and iterating quickly based on feedback
• Strong communication skills — ability to articulate design decisions clearly and receive feedback constructively

Requirements

• Experience in trading, fintech, or financial services (nice to have)
• Design systems experience — contributing to component libraries, tokens, and scalable patterns (nice to have)
• Familiarity with analytics tools (Google Analytics, Microsoft Clarity, Hotjar) and comfort interpreting qualitative and quantitative data (nice to have)
• Exposure to user research methods — surveys, usability testing, five-second tests (nice to have)
• Experience with Webflow, Framer, or similar no-code/low-code platforms (nice to have)
• Interaction design or motion skills (Jitter, LottieFiles, After Effects) (nice to have)
• Understanding of esports aesthetics or gaming-to-trading brand positioning (nice to have)
• Basic understanding of HTML/CSS (nice to have)

Benefits

• Work directly with a fast-moving executive and growth team
• High ownership and visibility from day one
• Fully remote environment
• Opportunity to grow from execution into conversion strategy as the design department scales
• Competitive compensation in a performance-driven culture